Senior Product Marketing Manager, Amazon

• The ideal candidate has a strong editorial eye for fashion trends, a deep understanding of consumer shopping behavior, and a passion for creating innovative merchandising strategies that inspire and convert
• We are seeking someone who is both a visionary and an executor—someone who can think big about the future of onsite shopping while staying deeply connected to the details that drive customer engagement
• This role requires an exceptional ability to balance creative intuition with data-driven decision-making, using insights from customer behavior to shape navigation, content placement, and merchandising strategies
• A strong bias for action, an obsession with detail, and a relentless focus on improving the shopping journey are key attributes for success in this position
• The ideal candidate thrives in a fast-paced, tech-driven environment and is eager to experiment with automation and AI solutions to optimize workflows and improve the efficiency of onsite merchandising
• A passion for fashion/shoes, coupled with an ability to adapt to emerging trends and translate them into inspiring customer experiences, is essential
• If you are excited about redefining how customers shop for fashion and fitness online and have the expertise to lead both strategy and execution, we’d love to hear from you
• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Desirable

• Zappos is seeking an exceptional Senior Product Marketing Manager to lead the Amazon Marketplace onsite Merchandising and Browse strategy
• This role is critical in shaping how customers discover, engage with, and shop premium footwear, translating trends into compelling, seamless onsite experiences
• In this role, you will be responsible for leveraging browse and engagement data to drive decision-making, ensuring that customers find the most relevant and trend-forward products at the right moment
• You will work closely with cross-functional teams, including category management, product, marketing, and tech, to build and optimize onsite Zappos Marketplace experiences
• A key part of the role will be testing and refining AI-generated outputs, applying a high creative and analytical bar to ensure that automation enhances—rather than replaces—the human-led art of merchandising
• Own and define Zappos FBA Marketplace vision
• Own the execution of creative strategies for seasonal refreshes and key Amazon moments, ensuring that Zappos experiences are timely, compelling, and customer-centric
• Analyze browse and engagement data to identify trends, optimize onsite experiences, and drive improvements in customer discovery and conversion
• Develop and implement a testing roadmap for integrating automated merchandising solutions, evaluating AI-generated outputs for accuracy, effectiveness, and customer impact
• Partner cross-functionally with tech, marketing, design, and product teams to bring innovative merchandising experiences to life and align strategies with business goals
• Maintain a high bar for trends, ensuring that onsite experiences reflect the latest industry movements and resonate with target customers
• Continuously optimize site navigation, curation, and product storytelling, leveraging customer insights and data to enhance engagement and purchase intent
• Drive operational efficiency in merchandising processes, identifying automation opportunities while ensuring quality and brand consistency
• Establish and track key performance metrics, using data to iterate on merchandising strategies and maximize the effectiveness of onsite experiences
• Think big while staying close to execution, balancing strategic vision with hands-on involvement to drive both innovation and operational excellence