Senior Marketing Specialist, Expedia Group
Connectivity
Online travel shopping company
Open for applications
Online travel shopping company
1001+ employees
Open for applications
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Bachelor’s in Marketing or Communications, Advertising or a related field; or equivalent related professional experience
- 3+ years marketing experience, preference working in a role with a global remit
- Experience developing and implementing successful marketing campaigns and programs that engage B2B customers/partners - using a range of marketing activities and technologies
- Strong written communication and visual storytelling
- Highly motivated individual who thrives when balancing multiple priorities in a fast-paced workplace with a strong bias for action
- Exceptional planning skills with a proven track record of consistently executing and producing results on time
- Successfully navigate new or ambiguous situations in a globally matrixed organization
- Strong campaign performance tracking and reporting
- Ability to work effectively across the organization with groups such as analytics, product and account management to build campaigns and programs to achieve business objectives
- Strong data analysis and insight development skills
- Message Gears or Marketo email system experience a plus
What the job involves
- As the Senior Marketing Specialist, Connectivity you will be a key member of our Connectivity Marketing team that develops and implements our partner marketing strategy for the connectivity partners in the Core OTA and Vacation Rental space to increase engagement, API adoption and usage and business growth
- This role provides an excellent career growth opportunity, deepening your marketing and leadership skills with high profile travel partners
- This position collaborates with many internal departments including Account Management, Strategy and Performance, Digital Operations, Creative, and Analytics teams to gather intelligence, define plans, and implement programs to increase partner engagement and success!
- Collaborate with VR team account managers and internal strategy teams globally to provide multi-channel marketing initiatives aligned to VR Connectivity lodging commercial objectives
- Provide solutions to drive messaging at scale to VR connectivity partners
- Support Connectivity Partner Program for VR connectivity partners including maintenance and incentives
- Support Connectivity Provider Guide (CPG) for Vacation Rental line of business, including lead generation
- Drive VR connectivity partners to self-serve adoption and implement new streamlined processes where possible, to provide efficiencies for account management and partners
- Support API adoption and usage growth within the product roadmap
- Partner engagement, including newsletter and in person events
- Support planning and execution of always on comms related to commercial business needs
- Lead generation support from CPG for VR Connectivity Software Providers
- Work cross-functionally with internal teams to ensure marketing activity prioritization, alignment with other partner facing activities and emerging opportunities
- Partner with analytics and internal teams to measure the impact of our marketing activities
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan 🇺🇸
- Health Insurance 🇺🇸
- Dental Insurance 🇺🇸
- Flexible Spending Account (FSA) 🇺🇸
- Vision Insurance 🇺🇸
- Health Savings Account (HSA) 🇺🇸
- Life Insurance 🇺🇸
- Private Health Insurance 🇬🇧
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
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