Vice President of Demand Generation, Iterable
$252-315k
+ equity
AI-powered customer communication platform
Be an early applicant
AI-powered customer communication platform
501-1000 employees
Be an early applicant
$252-315k
+ equity
501-1000 employees
Company mission
To connect people with products that bring them joy.
Role
Who you are
- We welcome candidates from all backgrounds and encourage you to apply
- 12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles
- Proven track record of owning pipeline in mid-market and enterprise contexts
- Deep experience across field marketing, ABM, integrated campaigns, and paid media
- Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics
- High credibility with Sales, Finance, and executive stakeholders; strong cross-functional leadership
- Ability to balance strategic thinking with operational excellence and execution
- Demonstrated ability to invent creative programs that break through competitive noise
- Experience leading and scaling high-performing global teams
- Clear, executive-level communicator capable of simplifying complex tradeoffs
What the job involves
- We’re looking for a VP, Global Demand Generation to own the full revenue marketing engine – driving predictable pipeline growth, accelerating deal velocity, and ensuring operational excellence across the marketing organization
- This leader will be accountable not only for demand generation outcomes, but also for the systems, data, and insights that power them. You’ll oversee global demand programs (field, ABM, campaigns, paid, and digital) alongside Marketing Operations and Analytics – bringing rigor to forecasting, clarity to performance, and scalability to how we grow
- Reporting to the CMO, you’ll be a core member of the marketing leadership team and a key partner to Sales, RevOps, Finance, Product Marketing, and Brand. You’ll balance near-term pipeline goals with long-term system health, while introducing bold, differentiated programs that break through in a competitive market
- Own the global revenue marketing strategy and outcomes
- Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities
- Translate revenue targets into measurable demand plans, forecasts, and investment strategies
- Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy
- Drive accountability for pipeline creation, progression, and conversion across segments and regions
- Lead and scale demand generation programs
- Field & Event Marketing: Design regional and executive programs that accelerate enterprise deal velocity
- ABM: Lead a focused, sales-aligned account-based motion across priority segments
- Integrated Campaigns: Drive cohesive, multi-channel campaigns that connect brand to pipeline
- Paid Media & Digital: Own global paid and digital strategy across search, social, display, and emerging channels
- Webinars & Virtual Programs: Build scalable digital programs that generate pipeline and extend thought leadership
- Own Marketing operations and analytics
- Lead Marketing Operations, including marketing tech stack, data infrastructure, campaign execution, and process optimization
- Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance
- Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments
- Build a best-in-class marketing analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency
- Ensure data quality, governance, and seamless integration across systems
- Operate with rigor and credibility
- Inspect performance regularly, optimizing programs and spend based on impact and efficiency
- Communicate pipeline health, forecasts, insights, and tradeoffs clearly to executive leadership
- Bring a systems-thinking approach to scaling demand, balancing experimentation with repeatability
- Build and lead a high-performing team
- Lead, coach, and scale a global team across multiple demand functions
- Clarify ownership, priorities, and success metrics for all team members
Our take
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is huge, and the opportunity within this sector has bought with it considerable competition for Iterable. Despite this, the company has firmly established a name for itself and now has over 1000 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding in 2021, and a change in leadership that same year, Iterable has invested in several sales-focused AI technologies in order to appeal to enterprise companies. In 2025 it achieved the feat of surpassing one trillion customer interactions, demonstrating that its momentum is still very strong.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Medical, Dental & Vision Insurance
- Life & Disability Benefits
- Flexible Spending Accounts
- Health Savings Accounts with Employer Contributions
- Premium Calm Membership
- Health and Fitness Stipend
- Paid Parental Bonding Leave
- Paid Sabbatical
- Internet and Mobile Phone Reimbursement
- Learning and Development Stipend
- Family Forming Benefits
- Paid Holidays
- Flexible Time Off
- Balance Days
Company HQ
Financial District, San Francisco, CA
Leadership
Andrew Boni
(Founder & Chief Scientist)Was CEO of the company for 4 years. Previously an Application Services Developer at Boston College and Lead Web Developer at Kollaboration Boston.
Sam Allen
(CEO)Accomplished executive who has managed $3B+ P&Ls. Spent almost 11 years at Salesforce and previously co-founded and was CEO at ScanCafe.
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