Director of Sales, Appcues
$120-160k
+ This role will be commission-eligible + Equity
Platform for measuring product adoption
Job no longer available
Platform for measuring product adoption
21-100 employees
Job no longer available
$120-160k
+ This role will be commission-eligible + Equity
21-100 employees
Company mission
To make product adoption management and improvement easier, without needing to rely on a developer.
Role
Who you are
- 7+ years of experience in SaaS sales, with at least 3 years in a leadership role managing high-performing teams
- Proven track record of improving win rates, close rates, and overall sales funnel efficiency
- Hands-on experience with down-market, mid-market, and enterprise sales
- Strong ability to coach and develop sales professionals while fostering a team-oriented culture
- Demonstrated ability to balance hands-on leadership with strategic coaching, knowing when to actively engage in deals and when to empower the team to take the lead
- Proven track record of driving performance with urgency while creating space for teams to grow, innovate, and achieve sustainable success
- Assertive, motivational coaching style that challenges high-performing teams to reach new levels of excellence and consistently exceed targets
- Data-driven and adaptable, with a growth mindset and a willingness to be coached while continuously improving processes and outcomes
- Excellent communication and collaboration skills, with the ability to partner cross-functionally to drive shared goals
- Highly analytical, with a data-driven approach to decision-making and process improvement
- Familiarity with modern sales tools (e.g., CRM platforms, forecasting tools, and sales enablement solutions)
What the job involves
- As the Director of Sales, you will lead and empower our Account Executive team. You’ll play a dual role as a coach and an active contributor—getting into the details of deals when needed while also driving broader strategic initiatives
- Your mission will be to scale sales processes, improve win and close rates, and foster collaboration with cross-functional teams to create a world-class customer journey
- Manage and mentor a small but productive sales team, fostering a culture of continuous learning and collaboration
- Provide one-on-one coaching to level up individual and team sales skills
- Act as a hands-on leader by rolling your sleeves and engaging directly in deal strategy and execution as needed
- Build and refine strategic playbooks for down-market, mid-market, and select enterprise deals
- Develop scalable processes to improve sales pipeline efficiency, trial conversions, and overall deal velocity
- Optimize win rates and close rates by implementing best practices and refining sales methodologies
- Drive process consistency across the sales team, ensuring clear standards for qualification, pipeline management, and forecasting
- Leverage data to identify bottlenecks in the sales funnel and implement solutions to improve efficiency and outcomes
- Cultivate and lead a high-performing sales culture by driving accountability, collaboration, and consistent results in pipeline generation, discovery, and closing, while fostering an environment that motivates and empowers the team to exceed targets
- Proactively lead sales strategy and execution, ensuring the team excels in sourcing new pipelines, conducting impactful discovery, and recommending customer-centric solutions that drive growth and deliver measurable outcomes
- Partner closely with Customer Success, Account Management, and Support teams to create a seamless and exceptional buying and customer journey
- Provide feedback loops between sales and other departments to align on customer needs and improve overall satisfaction
- Track and analyze key performance indicators (KPIs) to measure success and identify areas for improvement
- Use data to guide decisions around resource allocation, sales process refinement, and team focus areas
Our take
Every digital business deals with change, and much of this change comes with adopting new products relative to improving processes. Evaluating the effectiveness of respective products requires its own methodology and investment in time, energy and expense. The digital experience platform is a growing but lucrative market with projected valuation exceeding $15 billion by 2025.
Appcues has created a no-code platform that allows businesses to analyze product usage as well as communicate their reactions. Appcues is easy to integrate into pre-existing platforms as it functions as a Google Chrome extension. Once you establish an account, you can log into Appcues Studio and manage flows and events, target experience, and app feedback.
Appcues provides consumers with a smoother on-boarding experience by offering product tours and welcome messages. This simple-to-use system has already been welcomed by a variety of large vendors including Lyft, Clearbit and AdRoll.
Freddie
Company Specialist at Welcome to the Jungle
Insights
71% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$32.1m
SERIES B
Aug 2018
$10m
SERIES A
Total funding: $45.8m
Company benefits
- You'll have a solid health, dental, and vision plan; access to 401k, and a generous family leave policy
- We offer a $1,000 home office stipend, and an additional $500 annual budget for extra work-related technology
- Home office not cutting it? We'll reimburse your monthly coworking fees
- Equity offerings
- We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, ad hoc Lunch & Learns at team lunches, and more!
- We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Jackson Noel
(Co-founder)Having worked for GE Capital for 3 years, Jackson took an MIT MBA before working for a year in Growth for Testive. They left this in 2014 having co-founded Appcues in 2013.
Jonathan Kim
(Co-founder & Board Member)Jonathan started their career as a Fenway News Online Editor for 3 years, before working at Performable and serving as a Subspot Software Engineer in 2013. Having founded it in 2013, they have been a Board Member at Appcues since June 2020.
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