Account-Based Marketing Manager, Osano
$120-135k
+ Stock options
More information about location
Data privacy compliance platform
Job no longer available
Data privacy compliance platform
21-100 employees
Job no longer available
$120-135k
+ Stock options
More information about location
21-100 employees
Company mission
To create societal good by empowering businesses and consumers with knowledge and transparency into how their personal data is shared, with whom, and why.
Role
Who you are
- You have 3+ years of direct account-based marketing experience, preferably in an early-stage SaaS startup environment. Previous experience in field marketing or an SDR role is a plus!
- Even better, you may have some knowledge in a regulatory environment (risk/compliance/risk, legaltech, cybersecurity, or data privacy)
- You have demonstrated ability designing and executing ABM strategies cross-functionally, working with sales leadership, product marketing, enablement, demand and operations
- You have proven dashboards and metrics that clearly show results and communicate program effectiveness based on performance data, feedback from sales, and understanding of business goals
- You take initiative when it comes to documentation, building knowledge bases and processes that span “just-in-time" learnings, knowledge retention, and initiative adoption
- You take pride in your communication and see it as a representation of your brand. You understand that clear, concise communication builds rapport and trust
- You’ve worked with HubSpot (or a similar CRM), DemandBase or similar ABM platform, Uberflip and other personalization tools and know your way around Microsoft tools (we use Word, PowerPoint, Outlook, and Teams at Osano)
What the job involves
- You will play a key role in facilitating the implementation of a multi-segment target accounts strategy, encompassing strategic 1:1 and 1:few campaigns, as well as programmatic ABM initiatives at scale
- Collaborate closely with sales, operations, demand marketing, partner marketing, product marketing, content, and sales enablement teams to drive the execution of impactful programs
- Craft personalized messaging tailored to each account, persona, journey stage, and target audience
- Launch targeted advertising, paid social, email, and direct mail components
- Coordinate within our portfolio of digital and field campaigns for enhanced engagement
- Develop personalized 1:1 content experiences that directly address account pain points
- Conduct account-specific research, supporting sales enablement, and coordinating follow-ups with cross-functional teams
- Build innovative target account list design and sourcing leveraging existing lists, intent data, enrichment, and social signals
- Ensure regular communication of metrics and program status with key stakeholders, and actively engage in the analysis, innovation, and measurement of program effectiveness based on performance data, feedback from sales, and a comprehensive understanding of the business
Our take
Osano aims to help companies manage their privacy law compliance. It’s a simple proposition, but one with application across all sectors - and all sizes of business. Osano’s own privacy score calculator, for example, ranks companies as large as X among those whose privacy practices are “very poor”.
This kind of offering is growing in popularity, with the advent of increasingly stringent privacy laws like GDPR and CCPA. Infractions can be devastatingly costly, and with these laws frequently changing it is imperative that companies keep on top of compliance.
Osano helps to ease these worries by simplifying this complicated process for companies, making their service a much needed one in this heavily regulated world of data compliance. Interestingly, the company provides assurance of inheriting data privacy fines of its customers, should they ever find themselves in such a bind.
The company has netted significant funding since being founded. With the risk and compliance software market competitive and growing, Osano will need to tread both carefully and boldly to stand out from the crowd. To this end, it continues to invest in product development, which has contributed to it gaining industry recognition for its offering.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2023
$25m
SERIES B
Sep 2021
$11m
EARLY VC
Total funding: $44.4m
Company HQ
Rosedale, Austin, TX
Leadership
Arlo Gilbert
(Co-Founder & CIO)Previously founded a number of companies such as iCall, Departing LLC and MetaSaas, also serving as CEO for many. Also served as the VP of Cloud Strategy at Flexera.
Scott Hertel
(CTO)Worked as a Consultant at Accenture before becoming Software Engineering Director at Dell and Flexera. Also the CTO and Co-Founder of Meta SaaS.
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