Content Marketing Manager, Sinch
$90-120k
Cloud communications for businesses
Be an early applicant
Cloud communications for businesses
1001+ employees
Be an early applicant
$90-120k
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- A deep understanding of the marketing funnel and the strategic role content plays at each stage
- 7+ years of experience in B2B content marketing, ideally within SaaS
- Exceptional storytelling and writing skills, with the ability to translate complex topics into engaging, actionable content
- A proven track record of creating high-impact content, such as case studies, blogs, videos, and email campaigns, with measurable results
- Experience in video/audio content production and a strong grasp of managing production workflows
- Highly detail-oriented and organized, with excellent time-management skills to balance competing priorities
- Analytical skills to identify trends, assess performance, and justify trade-offs using data
- Strong understanding of digital marketing channels, including search, social, email, and CMS platforms
- A collaborative mindset and the ability to work cross-functionally, managing multiple stakeholders
- A genuine curiosity and eagerness to become a Sinch expert, understanding our products, solutions, and customers in depth
What the job involves
- Sinch is looking for Content Marketing Manager that will lead the charge in crafting and evolving a comprehensive content strategy for our SaaS platform, Sinch Engage.
- From compelling customer stories to industry-leading articles, you'll create high-impact content that resonates with our audience and supports demand generation, pipeline growth, and customer retention
- Develop and execute a content strategy aligned with Sinch's business goals, ensuring every piece of content supports audience engagement, lead generation, and long-term growth
- Collaborate across teams—including marketing, sales, partnerships, product, and customer success—to align on key themes, insights, and deliverables
- Identify and lead the creation of high-visibility content, including customer stories, articles, videos, webinars, podcasts, and email campaigns, ensuring relevance to market trends and audience needs
- Source and synthesize audience insights, market research, and industry trends to inform content direction
- Become an expert in Sinch's SaaS product, customers, and industry to craft content that addresses customer challenges and builds brand advocacy
- Optimize content for SEO, keeping owned media fresh, relevant, and impactful
- Review and edit content from third-party agencies and other internal teams, ensuring high editorial standards and creative excellence
- Repurpose and refresh global content for local markets, tailoring it to fit regional audiences and distribution channels
- Work closely with legal and cross-functional teams to ensure compliance with regulations and internal policies
- Track, report, and analyze content performance metrics to demonstrate impact and inform future strategies
- Maintain organized workflows for all assigned projects, using shared tracking systems and collaborating effectively with stakeholders
Application process
- This role will be accepting applications until 1/30/25 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2017
$14.6m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $15.7m
Company values
- Win Together - It's all about the team; being inclusive, respectful, and sharing our knowledge to empower all for personal growth
- Dream Big - We make the impossible possible by dreaming big to solve our customers' problems and improve their businesses
- Keep It Simple - Things stay simple when you are honest, open, and act with integrity. Eyes on the horizon, feet on the ground
- Make It Happen - We are "doers" who value getting results and don't overthink matters. No putting things off - let's get it done now
Company HQ
Stadshagen, Stockholm, Stockholm County
Articles
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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