Director of CRM Operations, Nutrafol
$150-165k
+ Bonus
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$150-165k
+ Bonus
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- 8+ years of experience in marketing operations, martech management, and campaign delivery in a digital/eCommerce environment
- Proven experience managing complex RFPs and platform migrations (e.g., ESP, CDP, automation platforms)
- Strong technical understanding of marketing platforms and customer data systems
- 4+ years of experience managing teams and cross-functional projects
- Expertise in email, SMS, Push, and cross-channel campaign delivery, QA, and reporting
- Process-obsessed with strong documentation, communication, and stakeholder management skills
- Comfortable balancing strategic planning with tactical execution in a fast-paced environment
What the job involves
- As the Director, CRM Operations, you are a highly organized, technically savvy leader with a passion for process, platforms, and precision.
- You bring deep expertise in CRM operations and are driven to improve campaign and testing execution, system infrastructure, and cross-functional collaboration
- You thrive in dynamic environments and are energized by complex problem-solving—from running vendor evaluations and RFPs to standing up new marketing technology and streamlining campaign workflows.
- You have a track record of building scalable processes, leading technical implementations, and ensuring flawless campaign delivery from ideation to execution.
- You lead a team of specialists, collaborate with marketers, engineers, analysts, and creatives alike, ensuring every step of the customer journey is delivered efficiently, accurately, and with measurable impact
- Own and evolve Nutrafol’s CRM operations function, including campaign planning, process governance, platform optimization, and cross-functional enablement
- Manage a high-performing team of marketing and operations specialists
- Partner with Retention, Lifecycle, Growth, Creative, Pro, Engineering and Data teams to execute marketing initiatives while optimizing the marketing tech stack to support personalization, segmentation, and performance tracking
- Project manage complex marketing initiatives from kickoff through deployment, ensuring stakeholders are aligned and deliverables are met on time and within scope
- Develop and enforce standard operating procedures (SOPs) for email, SMS, push and other campaign management, QA, approvals, testing, and reporting
- Lead the execution and management of RFPs and vendor evaluations for marketing tech systems
- Support the integration and performance of martech platforms, including CDPs, ESPs, and customer engagement tools
- Support the transition and implementation of new platforms, including migration planning, stakeholder training, and testing protocols
- Collaborate with analytics and marketing teams to ensure accurate campaign tracking, attribution, and performance insights
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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