Senior Director of Technical Marketing, Equinix
$182-341k
Salary dependent on location. + Bonus
Digital infrastructure company
Job no longer available
Digital infrastructure company
1001+ employees
Job no longer available
$182-341k
Salary dependent on location. + Bonus
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- Significant experience in technical marketing, product management, or related roles within the data center, networking, or cloud industry
- Proven track record of leadership and team management, with experience leading and developing high performing, distributed technical marketing teams
- Leadership and coaching skills to build a high performing technical marketing organization
- Talent Attractor who recruits, trains, and retains exceptional technical marketing talent with diversity focus
- Deep expertise in colocation, networking, and cloud technologies, with a strong understanding of industry trends, market dynamics, and customer needs
- Excellent communication and presentation skills, with the ability to articulate complex technical concepts and business value propositions to diverse audiences
- Strategic thinker with a results-oriented mindset and a passion for driving innovation and excellence
- Strong collaboration and influencing skills, with the ability to build consensus and drive cross-functional alignment
- Bachelor's degree in Computer Science, Electrical Engineering, Business, or related field; MBA or advanced degree preferred
What the job involves
- Reporting to Equinix’s VP, Product Marketing, the Senior Director, Technical Marketing will provide strategic direction and vision for Equinix's technical marketing initiatives in colocation, networking, AI and cloud technologies, aligning closely with product management, engineering, and sales teams to drive business objectives and revenue growth
- Integrating across Equinix’s Go-To-Market engine, this leader will establish strong cross-functional relationships and will build world-class content
- This individual will lead and mentor a multidisciplinary team of technical marketing professionals, fostering a culture of collaboration, innovation, and excellence
- Market Insights: Stay abreast of industry trends, market dynamics, and customer needs in the colocation, networking, and cloud sectors. Conduct market analysis and competitive research to inform product positioning and go-to-market strategies
- Content Strategy: Develop and execute a comprehensive content strategy, encompassing whitepapers, solution briefs, presentations, webinars, and other collateral, to effectively communicate the value proposition of Equinix's solutions to customers and partners
- Sales Enablement: Collaborate closely with sales leadership and GTM Readiness team to develop sales enablement programs on technical content and tools, equipping sales teams with the knowledge and resources needed to effectively articulate the benefits of Equinix's solutions and drive revenue growth
- Thought Leadership: Represent Equinix as a thought leader and subject matter expert at industry events, conferences, and customer meetings. Build strong relationships with industry influencers and stakeholders to enhance Equinix's visibility and credibility in the market
- Cross-Functional Collaboration: Work closely with product management, technical sales, marketing, and other cross-functional teams to ensure alignment on product positioning, messaging, and go-to-market strategies
- Grow Equinix’s Data Center Services and Digital Services businesses especially for multi-cloud networking software, AI, sustainability and Next-Gen Data Center efforts
- Serve as a key contributor to Sales Plays that Equinix’s CRO organization is driving
- Drive technical thought leadership and Digital Campaigns in Global Marketing
- Help win deals for Fabric/FCR, Metal and MCNs under Digital Services
- Further establish Equinix as a key technology provider/leader
- Lead the Technical Marketing team globally for key deliverables, including:
- Whitepapers
- Validated design guides
- Integration best-practice documents
- Demos
- Meetups and hackathons
- Competitive assets like battle cards, bake offs
- Speaking at industry events and conference
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Adaire Fox-Martin
(CEO & President)Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.
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