Director of Demand Generation, Tubi
$152-200k
Salary shown is for California candidates
Free TV and movie streaming service
Job no longer available
Free TV and movie streaming service
501-1000 employees
Job no longer available
$152-200k
Salary shown is for California candidates
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
- Proven experience (7+ years) in a demand generation role, preferably in the advertising, ad tech, or media industry
- Strong understanding of B2B marketing and the buyer's journey
- Demonstrated success in developing and executing multi-channel marketing campaigns
- Proficiency in marketing automation platforms, CRM systems, and other marketing technologies
- Excellent analytical and data-driven decision-making skills
- Exceptional leadership, communication, and collaboration skills
What the job involves
- Tubi is looking for a Director of Demand Generation to join our B2B Marketing team focused on optimizing every interaction with the ad buying community across the purchase cycle
- Reporting to the SVP of B2B Marketing, you will be a key leader in Tubi’s B2B marketing team, responsible for developing and executing comprehensive demand generation strategies that drive customer acquisition, engagement, and revenue growth
- This role requires a blend of strategic thinking, hands-on execution, and the ability to collaborate effectively across cross-functional teams including Content Marketing, Events, Sales, Biz Ops, Analytics, Sales Planning, and Revenue Operations
- Develop and lead the overall demand generation strategy aligned with company goals and objectives
- Analyze market trends, customer behavior, and competitive landscape to identify opportunities for demand generation
- Work closely with the Director of B2B Marketing overseeing the content marketing team to create compelling and targeted content that resonates with our target audience at each stage of the buyer's journey
- Design and implement integrated multi-channel marketing campaigns to generate demand and qualified leads
- Implement lead generation programs, leveraging various channels such as digital marketing, content marketing, events, and partnerships
- Collaborate with the sales team to ensure seamless lead handoff and alignment with sales goals
- Evaluate, implement, and manage marketing technology stack to support demand generation efforts
- Leverage marketing automation tools to streamline processes and improve campaign effectiveness
- Establish key performance indicators and regularly analyze campaign performance to measure success and identify areas for improvement
- Provide regular reports and insights to leadership, adjusting strategies as needed
Our take
Tubi is a streaming service that was founded in 2014 on a mission to offer subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. And this approach has resonated with audiences, helping the service amass over 100M monthly active users.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21.3m
SERIES B
Total funding: $76.3m
Company benefits
- Competitive Compensation.
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.
Company HQ
Financial District, San Francisco, CA
Leadership
Anjali Sud
(CEO)Prior to joining Tubi as CEO in 2023, Anjali was the CEO of Vimeo for 6 years.
Sameer Balgi
(CFO)Sameer previously spent 10 years at Amazon in various roles, including Senior Finance Manager of US Advertising and Finance Director of Amazon Advertising. He also spent nearly 6 years at Procter & Gamble in various Finance roles.
Mike Bidgoli
(CPO & CTO)Previously, Mike was the Head of Product, New Monetization Experiences at Meta. He also served as the VP of Product, Instacart App at Instacart and as a Senior Director of Product, Video at Facebook.
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