Lifecycle Marketing Technology Manager, Warner Bros Discovery
Office located in Old Street, London
Entertainment company
Be an early applicant
Entertainment company
1001+ employees
Be an early applicant
Office located in Old Street, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- Experience in marketing technology or data product management
- Experience working with CRM and cross-channel messaging tools, preferably Braze, Salesforce, or Adobe. Email channel experience required.
- Push, In-App, and SMS are a plus
- Proficiency in creating/building data-driven marketing campaigns and/or journeys
- Demonstrated ability to translate business and platform requirements into marketing campaigns
- Must be able to prioritize and manage multiple projects and timelines
- Experience in working with international markets and multiple cross functional teams
- Experience implementing CRM and/or cross-channel marketing platforms a plus
- Proficiency with SQL is a plus
- Experience in Direct to Consumer business. Subscription and lifecycle marketing is a plus
What the job involves
- Warner Bros Discovery Max Streaming seeks a CRM MarTech Manager. The Manager plays an integral, cross-functional role within the global Max MarTech team. As part of the Max global rollout, you will serve as the point of contact to work with the EMEA marketing team to implement the central marketing tech stack, tools and capabilities to drive acquisition and support retention marketing efforts
- You will work closely with the EMEA team and other global partners to define marketing communications and data use cases, building these requirements into the stack
- You will design scalable solutions, collect and provide best practices, and share learnings, frameworks, and processes that can also be adopted globally
- Work with regional Marketing and CRM Operations teams, Product and Technology to scale the marketing tech stack and capabilities to align with evolving CRM requirements
- Provide solutions and platform and process support for CRM technology tools, including omni-channel orchestration platforms, data platforms, and other MarTech tools
- Identify and document CRM retention marketing activation and data needs for future go-to-market Max launches and key campaign and evergreen initiatives
- Stay closely aligned with the central MarTech and Data teams to develop repeatable, scalable solutions, including platform feature enhancements and data segmentation enablement
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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