Customer Lifecycle Program Manager, WalkMe
$110-150k
Digital adoption platform
Job no longer available
Digital adoption platform
1001+ employees
Job no longer available
$110-150k
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- Bachelor's degree in marketing, business, customer success or related field
- 5+ years of experience in lifecycle marketing or related field
- Strong understanding of customer behavior and segmentation
- Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot
- Excellent communication and collaboration skills
- Strong analytical skills and ability to use data to inform decisions
- Experience with A/B testing and experimentation
- Experience with HTML and CSS for email design
What the job involves
- The Customer Lifecycle Program Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey
- This position requires a strong understanding of customer behavior, the ability to create relevant content, and to leverage various marketing tools to create personalized omni-channel experiences at scale
- Creating and coordinating customer-focused programs: Mapping out dependent projects and figuring out how they will reach their combined goal
- Analyzing data: Analyzing email, webinar, and campaign performance, and using analytics to ensure projects are helping the company reach its broader targets
- Managing budgets: Approving budgets and managing the customer marketing program budget
- Developing & executing customer-focused programs: work with peers to ideate and develop new programs or evolve existing programs around customer lifecycle, adoption, community, and advocacy
- Creating customer marketing campaigns: Creating marketing automation enabled marketing campaigns,social media, emailing newsletters, creating web copy, designing events, and more
- Defining customer profiles: Defining ideal customer profiles and creating lead scoring models
- Collaborate with cross-functional teams, including product marketing, product, customer success, operations, and more, to develop and execute integrated marketing campaigns
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform strategy
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Rafael Sweary
(President)Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.
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