Senior Manager of Influencer Growth Marketing, Nutrafol
$125-145k
+ Quarterly Bonus Program
Hair wellness company
Job no longer available
Hair wellness company
201-500 employees
Job no longer available
$125-145k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- 5–7+ years experience in influencer or performance marketing with a focus on ROI and measurable growth
- Proven track record with 2-4 years of experience managing/leading a team of direct reports and scaling performance-focused creator programs
- Strong background in reporting, analytics, and building strategy decks that inform decision-making
- Deep understanding of performance KPIs: CPA, CR, AOV, LTV, and experience using those to guide optimizations
- Strategic thinker with strong project management skills, capable of zooming out to set vision and zooming in to refine execution
- Comfortable managing both high-touch talent relationships and backend logistics like landing pages, promo codes, and contracts
- Proficient in Excel/Google Sheets; experience with Tableau or third-party analytics tools a plus
- Bonus: Experience in influencer paid media (e.g., dark posting), celebrity partnerships, or managing influencer agencies
What the job involves
- Nutrafol is seeking a strategic and data-savvy Senior Manager, Influencer Growth Marketing to lead and scale our high-performing influencer marketing program.
- This role will be responsible for growing a roster of high-converting talent across Instagram (primarily), TikTok, and YouTube, and will partner cross-functionally to optimize our influencer performance across acquisition, revenue, and content goals
- The ideal candidate has a deep understanding of influencer performance metrics, a proven ability to build and lead high-performing teams, and the analytical acumen to turn insights into action. This role reports directly to the Director of Influencer Marketing
- Lead and scale our performance-based influencer program, driving growth through high-converting, top-tier talent across social platforms
- Own strategic forecasting, performance analysis, and campaign reporting across KPIs like sales, CPA, AOV, CR, and new customer growth
- Partner cross-functionally with paid, analytics, brand, and growth teams to develop data-informed strategies that drive efficient acquisition and measurable impact
- Optimize program operations through automation, tools, or external agency support—especially for reporting, sourcing, and contracting
- Manage and mentor a team of influencer marketers, fostering performance culture, growth, and ownership
- Guide the development of persuasive campaign wrap decks and strategic recaps that communicate insights and next steps to senior stakeholders
- Expand the influencer channel by testing new content types, verticals, and platform opportunities while maintaining a performance-first mindset
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which has helped vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, the company is now setting its sights on international growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Co-Founder & Chairman)Giorgos is currently a Creator at Great Things™ and on the Board of Directors at XPRIZE. Previously he founded GTS Consulting where he served as a Certified Engineer/Structural Engineer for 6 years.
Roland Peralta
(Co-Founder)Roland is also the founder of Magnificent Ventures, WHEN Justice, The Root Cause Project, and Kama Flight Foundation.
Sophia Kogan, MD
(Co-Founder & CMO)Sophia gained a medical degree from SUNY Downstate Health Sciences University, and completed a research fellowship in paediatric dermatology before co-founding Nutrafol in 2015.
Share this job
View 4 more jobs at Nutrafol