Lifecycle Marketing Analyst, Ramp

• Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies
• Exceptional copywriting skills and an eye for great design
• Email best practices for compliance, deliverability, and conversion
• Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring
• Business intelligence & analytics tools e.g Looker, Amplitude
• Understanding of A/B test design
• Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
• Experience owning a numerical goal and driving projects to achieve that goal
• Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
• Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions
• Be able to think outside the box and devise creative tests

Desirable

• Ramp is in a critical phase of growth – as the newest member of our Growth team, you’ll work cross-functionally to build data-driven lifecycle strategies that unlock growth across the entire customer journey
• You’ll execute strategic programs that capture, nurture, and acquire Ramp’s ICP – from startups with 2 founders to enterprise organizations with 2000+ employees
• Our Growth team combines rapid experimentation with cross-functional collaboration to drive acquisitions, activation, and expansion at scale
• This role will interface with a multitude of teams, such as Sales, Product Marketing, Product Management, Content Marketing, CRO and more, to isolate opportunities and drive high-velocity and high-fidelity experiments across the entire sales funnel to deliver exceptional learnings
• Identify and execute lifecycle programs that support our acquisition goals, with the ability to quickly translate data into action and our product offerings into effective messaging
• Deeply understand Ramp’s ICP, our product offering and our competitive advantage to facilitate the delivery of the best possible message at the right time
• Consistently and independently leverage data and analytic tools to monitor performance, uncover trends and opportunities, and constantly refine audience segmentation
• Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings with our broader Growth & Marketing teams
• Project manage large-scale, multi-channel initiatives across multiple teams – sales, content marketing, performance marketing, product marketing, and more
• Maintain the highest level of quality and design output in our email marketing channel across both lifecycle-led initiatives and cross-functional-requested initiatives
• Regularly own and report on key performance indicators and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams