Lifecycle Marketing Analyst, Ramp

• Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies
• Email best practices for compliance, deliverability, and conversion
• Exceptional copywriting skills and an eye for great design
• Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring
• Business intelligence & analytics tools e.g Looker, Amplitude
• Understanding of A/B test design
• Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
• Experience owning a numerical goal and driving projects to achieve that goal
• Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
• Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions
• Be able to think outside the box and devise creative tests
• Experience at high growth startups

Desirable

• Ramp is in a critical phase of growth – join our Growth team to write, send, analyze, and manage communications campaigns across our customer acquisition and activation funnels
• As an early member of Ramp’s Growth team, you will work closely with cross-functional members of our Product Marketing, Product Management, and Content & Communications teams as both a strategic partner and executional support to move numbers up and to the right
• Implement and update emails, campaigns, and workflows in Hubspot
• Support scoping and building the initiatives of lifecycle team members
• Manage requests from our cross-functional partners
• Manage the lifecycle send calendar and QA emails
• Work with the data team to manage and refine audience segmentation
• Be the owner of the lifecycle templating system, ensuring emails adhere to our design and quality standards
• Manage end-to-end reporting of our email communications and tests
• Deeply understand Ramp’s ICP and prospects to deliver the best possible message at the right time
• Drive and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams