Director of Event Marketing, Hello Heart
Cardiovascular health technology company
Job no longer available
Cardiovascular health technology company
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To change the way people care for their hearts.
Role
Who you are
- We are seeking a passionate leader who understands how events contribute to sales and marketing goals as well as company strategic initiatives
- The ideal candidate must be a strategic advisor to sales and marketing teams but also able to roll up their sleeves and get the job done
- Strategic Thinker - create a vision for how to effectively and uniquely position Hello Heart at industry events
- Stellar Communication skills - clarity and conciseness in all written and verbal communication
- Hustle - ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
- A Drive to Collaborate - articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
- Left/Right Brain Balance - can balance creativity/innovation with analytics/data
- Low Ego - it doesn’t fit through the door here
- Organized/Project Management - effectively manage multiple projects and timelines for different stakeholdersPersonal Desire to Change the Lives of Others - mission-driven with high integrity
- Independence - ready to thrive in an environment based on freedom and responsibility
- Travel flexibility; travel may reach up to 50%
- Negotiation skills - stellar ability to negotiate contracts and select world-class vendors
- 7+ years of event marketing experience
- 3+ years of people management and coaching experience required
- 3+ years in digital healthcare and high growth tech strongly preferred
- Proven success driving both virtual and face-to-face events
- Experience working with HLTH, Conference Board & similar conferences preferred
- Experience in a scaling company is a must
- Bachelor’s degree required; MBA a plus
- Experience with enterprise tools, including Salesforce, Google Suite, Pardot, Asana
What the job involves
- We are growing rapidly and are looking for a Director of Event Marketing to build and evangelize Hello Heart’s corporate events strategy
- You will work with a cross-functional team of leaders to drive and execute event strategy with key players across marketing, strategic alliances, and sales - establishing vision, process, and ROI
- Your work will have a measurable impact on the growth of Hello Heart
- This hands-on role will require you to understand and manage the details of event strategy, planning, and execution including creating a compelling presence at a myriad of events
- Define a holistic event strategy and annual program budget that aligns with the company’s goals
- Set the vision for compelling event presence and experiences
- Collaborate with executives and team leaders across the company on strategic, high-visibility events
- Work with various stakeholders in creating event-related content, including presentations, booth messaging, and more
- Create a standardized process, budget, and planning (staff, giveaways, etc.) for events
- Work closely with operations to track event ROI and contribution to the company’s KPIs
- Create, maintain, and communicate a detailed calendar of events
- Experience developing strategic event programs and taking them to market including annual budget management and planning on behalf of multiple departments
- Demonstrable understanding of all event marketing and planning phases including promotions, traffic drivers, staff training, logistics, KPIs and metrics
- Experience with contract negotiations and world-class vendor selection
- Be the “go to” person for all marketing-related activity related to Hello Heart, partner, and industry events, both in-person and virtual
- Flex your creative muscles and work cross-functionally on creative imagery and promotions for events
- Coach a small team of event specialists
Our take
Heart disease is the leading cause of death across the US, yet many of the factors contributing to this - such as hypertension - are avoidable. Hello Heart is a medical tech company that helps its users achieve lifestyle changes that will reduce their risk of heart disease, using artificial intelligence, behavioral science, a digital coaching app and connected monitoring tools.
Hello Heart is offered as a service to individuals via its app, as well as to employers and insurers who can offer it as a perk. While other solutions exist, Hello Heart is somewhat unique with its membership of the American Heart Association's Innovator's Network, giving its solution a great deal of credibility compared to its rivals.
Indeed, Hello Heart drives down healthcare costs by almost $2,000 a year per user, which has led to it being offered as a perk by companies such as Delta Airlines and Northwestern Mutual. It has raised a significant amount of funding, which mainly supports R&D efforts to improve the AI underpinning its technology, allowing it to add new and more thorough health tracking and coaching capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$70m
SERIES D
May 2021
$45m
SERIES C
Total funding: $138m
Company benefits
- Healthcare: Our team’s health and well-being is important to us. We offer a benefits package that includes medical, dental (U.S. only), and vision coverage to all team members and their dependents
- Unlimited vacation: We strongly believe that quality time outside the office is vital to our team’s satisfaction and well-being. We offer unlimited PTO and encourage everyone to take the time, rest up, rejuvenate, and come back refreshed
- Equity package: Each of our team members has an equity package. Getting stock options makes each of our employees real partners in building our company
- Annual company-wide offsite: All team members meet once a year at our amazing annual offsite to have fun, learn more about our company, and drive our mission forward
- Challenge & ownership: At Hello Heart we are always challenged and constantly grow. You will have the opportunity to take your career to the next level
Company HQ
Menlo Park, CA
Leadership
Maayan Gonnen-Cohen
(CEO & Co-founder)After graduating from Tel Aviv University with an MBA, Maayan became a Sergeant for the Israeli Defense Force. Before Co-founding Hello Heart, they were the Head of Retail and Consumer Goods Practice at TASC Consulting & Capital.
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