Account Director, Kargo
Paid Social
$120-130k
Mobile advertisement platform
Be an early applicant
Mobile advertisement platform
501-1000 employees
Be an early applicant
$120-130k
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- 6 years of paid Facebook advertising & campaign management experience
- Understanding & experience with performance marketing goals & methods – ROAS, Dynamic Ads, omnichannel strategies, etc
- Trustworthy in managing larger ad budgets and meeting deadlines with 100% consistency
- Substantial analytical & spreadsheet/Excel skills
- Proactive approach to identifying and solving issues
- Effective communication skills both written and verbal with considerable attention to detail
- Ability to thrive in a dynamic, fast paced startup environment
- Good knowledge around Instagram, Pinterest and Snapchat performance marketing is a plus
- Experience with 3rd party social platforms is a plus
- History of managing a small team
What the job involves
- Kargo is hiring an Account Director to join our growing Customer Success team
- You will work closely with the rest of the Success team to manage customers’ performance marketing on social media, serve as the day-to-day owner of the accounts you manage and be able to speak to performance effectively
- This role does not entail any sharing, post engagement, community building or other broader “social” responsibilities – we are all about increasing revenue and conversions for our Retail, eComm and Travel customers through a strategic, data-driven and analytical approach
- Support Sr. Account Directors with campaign & account management duties
- Delegate campaign management & technical tasks to Account Managers and Campaign Managers
- Analyze direct response performance & compile custom reporting according to customer needs
- Create, edit, optimize and scale social media campaigns based off complex performance trends
- Train self-serve users in how to best use the Kargo Commerce software
- Assist with back-end process such as feed mapping, creative scoping and more
- Troubleshoot technical assets such as product catalogs, FB pixels, offline data sets and more
- Provide regular feedback to product team sourced from customers & your own experience
- Communicate regularly with stakeholders of your accounts on performance, measurement, testing plans, creative opportunities and more
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Company HQ
Lower Manhattan, New York, NY
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
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