Account Director, Insider Inc.
Auto, Travel & Lifestyle
$150-160k
+ Additional bonus/commission
3 days a week in office
Online news platform
Open for applications
Online news platform
1001+ employees
Open for applications
$150-160k
+ Additional bonus/commission
3 days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- We are looking for an experienced, client-facing, enthusiastic digital media expert capable of creating advertising solutions such as custom, content and data driven digital programs for Auto, Travel and Lifestyle clients
- Experience and existing relationships in these markets are a must
- Business Insider is for people who are driven, optimistic and always looking forward
- A Strong network. You have strong relationships with clients and agencies alike and a track record of collaborating effectively in mutually-beneficial ways
- 8+ years of Digital media expertise
- The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and experience and ability to sell these across various geographic areas
- The ideal candidate must be able to ‘spark’ interest with clients in market by creating value on the fly, understanding and presenting creative ways to meet client digital marketing objectives
- A solid understanding of programmatic, both tech and sales sides of the business, is preferred
- An insatiable curiosity combined with the ability to translate abstract concepts and ideas into actionable marketing solutions is essential
- A strong creative mindset and passionate about storytelling, technology, media, and selling, winning new business and growing existing business
- Deep understanding of the digital media space, how combinations of media platforms can bring value to clients and ability to position Business Insider’s products and ad solutions on their behalf, and close deals
- As well as creating custom content solutions
- All candidates must have at least a cursory knowledge of programmatic ad selling
What the job involves
- Business Insider is hiring a Director, Luxury & Lifestyle – Auto, Travel & Lifestyle to join our Luxury & Lifestyle team
- We are looking for an experienced, client-facing, enthusiastic digital media expert capable of creating advertising solutions such as custom, content and data driven digital programs for Auto, Travel and Lifestyle clients
- Experience and existing relationships in these markets are a must
- As a Director, Luxury & Lifestyle, you will leverage your client contacts and digital marketing mindset and industry expertise to create value for clients, win new business and be integral to revenue and client growth for our team
- You will work across Lifestyle verticals with a focus on Auto, Travel and Lifestyle (including some CPG, Entertainment, etc.)
- You will bring high-level industry expertise, a deep list of client contacts and a collaborative and creative spirit
- The Director, Luxury & Lifestyle reports directly to the VP, Sales, Lifestyle & Luxury and sits on the Sales Team
- You'll be serving as an “evangelist” for Business Insider internally and externally; clearly articulating the company’s unique value proposition
- Lead high-level relationships with key Auto, Travel and Lifestyle clients and agencies
- Develop custom client solutions utilizing Business Insider's entire suite of products including Branded Content, Display, Video, Programmatic, Podcasts, Data and Live/Virtual Events
- Create, maintain, and sustain relationships with media agencies, creative agencies, and clients directly while hitting quarterly sales targets
- Work across multiple client and agency partners, i.e. branded content, video, digital and innovation teams, to deliver successful campaigns
- Coordinate with internal teams to ensure flawless pre-sale strategy and post-sale execution
- Drive consistency and strategy across cross-functional comms planning cycles, ensuring that all stakeholders are in the loop
- Serve as the internal voice of the client during planning and brainstorming
- Stay on top of cross-vertical industry trends, campaign performance, and competitive intelligence
- Serve a team lead for the Auto, Travel and Lifestyle (CPG, Entertainment, etc.) verticals which includes identifying industry trends, requesting relevant research + sharing with the team and acting as lead for the development of sales materials for both verticals
- Play a key role in translating BI's editorial and commercial strengths into solutions aligned to Auto, Travel and Lifestyle media buyers
- Represent BI at industry events, partner meetings, and immersive presentations to drive business objectives and raise the profile of the BI brand
- Help Business Insider win share of wallet in a competitive set that includes publishers like NYT, WSJ, Bloomberg, Vox, and others
- Identify organic growth opportunities and areas for upsell (e.g. new lines of business, additional budget holders, tentpole moments)
Our take
Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Work from home opportunities
- Unlimited vacation
- Generous family leave policy
- 401k with match
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Chair & Co-Founder)Previously worked as a Managing Director and Senior Analyst at Merill Lynch. Was CEO of Cherry Hill Research.
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