Creative Lead, Scribe

• We’re looking for someone with innovative ideas for creating highly-converting paid social ads. Someone who stays ahead of industry trends, tools, and best practices in ad creative and paid social
• Someone who is passionate about their craft in performance marketing, brimming with ideas, and eager to rigorously test them against well-defined metrics
• Someone who isn’t afraid to challenge the status quo, with strong convictions about what works and what doesn’t—and the ability to design data-driven tests to prove it
• Performance marketing is not just your career—it’s your craft. Your dedication to your craft fuels your drive to push boundaries and achieve extraordinary results. You live and breathe performance marketing, constantly dreaming up innovative strategies and analyzing data to refine your approach. You find joy in every click, every conversion, and every insight gained. Performance marketing is where you thrive, and it’s where you’re destined to make your mark
• You excel in both creativity and analysis. You’re adept at designing eye-catching ads while simultaneously analyzing performance data to refine your approach. You seamlessly blend creative execution with data-driven decision-making
• You’re a results-oriented experimenter. You enjoy running experiments and analyzing data to uncover insights that drive creative improvements. Your approach is both creative and analytical, with a focus on optimizing campaign performance
• You’re an innovative strategist. You’re always on the lookout for new trends and opportunities to push the boundaries of paid social advertising. You set ambitious goals and develop creative solutions to achieve them, constantly iterating based on performance insights
• You have a growth mindset and you aren’t afraid to go against the grain. You’re eager to experiment with new ad formats, platforms, and strategies. You approach every campaign willing to test, learn, and adapt
• You have no limiting beliefs and love pushing the boundaries of what’s possible. You’re not afraid to challenge conventional practices. You bring big ideas to the table and are excited about crafting innovative ad creatives that align with performance objectives. You’re driven by the desire to push boundaries and achieve significant results
• 4-6 years of experience in paid social performance marketing. This isn’t limited to B2B SaaS—if you have experience in other areas like D2C, we want to hear from you!
• 2-3 years of experience in ad creative development. Experience designing, executing, and testing highly performant paid social ad creatives that convert and deliver against business goals
• Strong proficiency in performance data analytics and the ability to derive actionable insights from datasets and translate them into new creative experiments

Desirable

• We’re looking for someone to take our paid social creative strategy to the next level to deliver against Scribe’s ambitious business goals to 3X our user base in the next 12 months
• Design, create, and test high-converting ad creatives that capture attention, drive engagement, and convert viewers into Scribe users
• Lead and manage the entire creative process, from initial concept development and production to testing and evaluation
• Analyze performance metrics such as CPM and CPA to continuously optimize ad campaigns and ensure they meet or exceed targets
• Design and conduct A/B testing to validate hypotheses and refine ad creative based on data-driven results
• Stay up-to-date with industry trends, tools, and best practices in ad creative and paid social, applying the latest insights to Scribe’s campaigns
• Experiment with new ad formats, platforms, and creative approaches to push the boundaries of what’s possible in paid social advertising
• Challenge conventional best practices, bringing bold and innovative ideas to the table and backing them up with data-driven strategies