CRM Lifecycle Manager, HoYoverse
$100-150k
"Virtual world" game studio
Open for applications
"Virtual world" game studio
1001+ employees
Open for applications
$100-150k
1001+ employees
Company mission
To create immersive virtual world experiences for players around the world, and adhere to our goal of "Tech Otakus Save the World".
Role
Who you are
- At least 3 years of experience in large-scale CRM project management or precision marketing, with an international focus and experience in managing overseas business operations
- Deep understanding of digital marketing strategies in foreign markets, experience in CRM processes, and expertise in user profiling and analysis. A creative and innovative mindset is essential
- Strong ability to perform under pressure, adapt quickly, and thrive in a fast-paced, multicultural environment
- Proven track record of driving results and successfully implementing business initiatives
- Passionate about gaming, with a strong understanding of overseas gaming markets
- Preference will be given to candidates with experience or familiarity with HoYoverse's games
What the job involves
- Work closely with the project release operations and brand teams to develop a channel-user-scenario matching model
- This model will align with key regional and global goals, incorporating game content and user behavior data, ensuring precise marketing and the achievement of core project objectives
- Create standardized processes (SOPs) for managing multiple projects, reducing collaboration friction
- Expand the capabilities of the in-house CRM system by defining measurable process optimization goals and collaborating with the tech team to improve system efficiency and flexibility
- Stay ahead of industry trends by introducing new practices such as AI, low-code content, and chatbots
- Lead research on CRM innovations and apply findings to improve departmental performance
- Support team development in data insights, system thinking, and cross-cultural communication skills
Our take
HoYoverse is the game studio behind such titles as "Genshin Impact" and "Honkai: Star Rail". It has found plenty of success so far by delivering what it calls "immersive virtual world experiences".
Besides its game products, the company has also launched a desktop software called "N0va Desktop", and a community forum known as "HoYoLAB". Through these, its players can further immerse themselves in the brand, fostering loyalty and repeat purchases.
With a staggering number of downloads, HoYoverse's titles are undeniably popular. The company's future looks promising. Its much-anticipated "Zenless Zone Zero" was released in July 2024 and has since amassed over US$306 million in revenue across both mobile and console platforms.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K / RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
Company HQ
Central Water Catchment, Singapore
Leadership
Forrest Wei Liu
(President & Co-Founder)Interned in Quality Assurance at Broadcom and completed The Digital Life Academy Summer 2011 programme. Graduate of the Georgia Institute of Technology and Shanghai Jiao Tong University.
Haoyu Cai
(CEO & Co-Founder)Graduate of Shanghai Jiao Tong University. Was the Production Director for the game "Honkai Gakuen" before founding HoYoverse.
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