Influencer Lead, Airbnb
EMEA
Community marketplace for holiday accomodation
Posted today
Community marketplace for holiday accomodation
1001+ employees
Posted today
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- We’re seeking a creative, organized, passionate and versatile leader to support a global Communications team that is developing compelling year-round campaigns to insert Airbnb into a wide range of pop culture conversations
- We’re looking for someone strategic, creative, and highly collaborative, who thrives in a fast-paced, evolving environment
- You’ll need to think globally and act locally, adapting quickly as priorities shift
- If you’re passionate about the power of influencer marketing and ready to build something from the ground up with high visibility and meaningful impact, this is your role
- The ideal candidate is curious, engaged, positive, detail and solution-oriented
- The world and our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift
- Extensive experience in influencer work
- Bachelor’s Degree
- Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube
- Know-how in creating influencer strategies focusing on brand reputation
- Comfortable with working across different countries and cultures
- Experience with working across different European markets and an understanding of the regional influencer landscape (Italy, Germany, UK, France, Spain)
- Proven experience in building and managing networks of agency partners across countries
- Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
- Excellent writing and verbal communication skills
- Experience working with and managing multiple stakeholders
- Excellent attention to detail
- A passion for pop culture and trends
- Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ
What the job involves
- The Airbnb Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and supporting direct traffic to the site
- This is a brand-new role designed to shape and scale Airbnb’s influencer strategy across EMEA
- You’ll work directly with the EMEA Communications Director and closely with our new Global Director of Influencer to build a best-in-class influencer program that brings Airbnb’s brand to life through inspiring, authentic storytelling
- As Lead Influencer, EMEA, you’ll be responsible for crafting a regional influencer strategy that aligns with global priorities while championing local goals
- You’ll design and execute high-impact campaigns that drive discovery, elevate brand consideration, and foster genuine advocacy spanning platforms like TikTok, Instagram, and YouTube
- Your work will span both consumer inspiration and brand reputation, whether that’s highlighting lesser-known travel destinations or shaping conversations around housing and trust
- Lead the development and implementation of a regional advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
- Work with country teams to cultivate and manage relationships with social-first content creators and influencers
- Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling
- Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies
- Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies
- Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr
- Provide expert consultation on local influencer strategies, offering best practices and ensuring alignment with global strategies and campaigns
- Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns
- Establish the brand and the influencer management team as thought leaders in the industry
- Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights
Salary benchmarks
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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