Email Marketing Manager, RealDefense
Office located in Pasadena, CA
Consumer privacy and security solutions
Open for applications
Consumer privacy and security solutions
21-100 employees
Open for applications
Office located in Pasadena, CA
21-100 employees
Company mission
To make digital life secure, private, and productive.
Role
Who you are
- 2-3 years using email marketing software; working knowledge of Emarsys user interface a plus
- Fluent and persuasive promotional copywriting skills for a technical product
- Working knowledge of HTML
- Experience with content, design, and personalization tactics (dynamic messaging) for email campaigns
- A thorough understanding of CAN-SPAM, CCPA legislation
- Working knowledge of Excel, preferably at the intermediate level
- 3-5 years of experience in relevant field
- Bachelor's Degree in Business, Marketing, or related field required
- Strong written and verbal communication
- Enjoys working in a team environment
- Laughs easily yet is focused on the tasks at hand
What the job involves
- Manage the email distribution and in-product messaging calendar and strategy of all outgoing email and in-product message campaigns, including promotional and transactional
- Develop test plans and apply data driven technique to optimize all emails for best performance and maximum ROI
- Proactively monitor all account metrics, including open rates, click-through, deliverability and conversions
- Provide analysis after each blast and recommendations for improvement, linking to sales, segmentation, and overall campaign effectiveness
- Drive continuous improvement through rigorous subject line, A/B and multivariate testing
- Provide strategic results reporting for each campaign and recommend improvements, enhancements, and testing strategies for future campaigns
- Ensure deployment of consistent, best-practice email templates, dynamic content, audience targeting,
- Be knowledgeable of CAN-SPAM, CCPA laws and regulations and manage campaigns appropriately
- Develop the strategy and messaging for drip sequence campaigns, including downloads, welcome letters, event/trigger based emails, and renewals; liaison between marketing and development to implement all efforts
- Provide additional email metrics, sales, and continue to development performance reports to improve efforts
- Work cross functionally with Copywriters, Art, and Development to improve customer buying experiences
- Coordinate with Marketing, Sales, and Product teams to create and execute email and in-product messaging campaigns in support of each business unit
Our take
RealDefense is a consumer security-focused company that provides consumers and small businesses with a range of effective security software solutions. The company’s suite of privacy and security software brands includes MyCleanPC, iolo VPN, iolo SafeSearch, WarrantyStar, and more. By leveraging telemetry and AI, the company provides white-label privacy, security, and productivity features and services to over a million customers across the globe.
The company has raised multiple rounds of funding to further its acquisition efforts of privacy/cybersecurity companies, such as STOPzilla, iolo Technologies, and SUPERAntiSpyWare. With each acquisition, RealDefense has successfully integrated and optimized its products, an encouraging sign that the company is well set to see growth as more consumers and businesses utilize its increasingly comprehensive platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Medical, Dental, Vision, Life insurance, FSA, HAS
- Unlimited PTO
- 401(k) plan with employer matching
Company HQ
Pasadena, CA
Articles
Leadership
Gary Guseinov
(CEO)Current CEO of iolo and Senior Operating Advisor at Corbel Capital Partners. Founder & Managing Director of International Equity Partners, and former CEO of Business Hangouts.
Sean Whiteley
(President)Founder & Managing Director of Nevercord. Co-Founder of Business Hangouts and former COO at Cargomatic.
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