Head of growth, Knife & Fork Media

Knife and Fork Media

£50-60k

Senior and Expert level

London

More information about location

3-5 days a week in office

Memberships for discerning diners and hospitality professionals

Job no longer available

Memberships for discerning diners and hospitality professionals

1-20 employees

B2CHospitalityB2BPublishingSubscriptionMedia

Job no longer available

£50-60k

Senior and Expert level

London

More information about location

3-5 days a week in office

1-20 employees

B2CHospitalityB2BPublishingSubscriptionMedia

Company mission

CODE Hospitality's mission is to champion the hospitality industry as a place to work through our content platforms and membership offering. The Good Food Guide's mission is to to raise the standard of British cooking and the enjoyment of eating out through impartial, trusted reviews, online editorial, a weekly newsletter and member benefits.

Job

Company

Role

Who you are

Subscriptions – You have experience working in a subscription business across the member funnel in a marketing, product, or wider growth capacity
Communication – You have experience of working with senior stakeholders, communicating progress, and understanding business challenges
Leadership – You have experience leading and managing teams to maximise their potential
Problem ownership – You can understand, identify, and prioritise problems, analysing and helping to identify the appropriate solution
Strategic ownership – You can focus on outcomes, not solutions. You know how to get the organisation and team to buy in. You can translate the vision into prioritised deliverable goals
User focus – You understand users and can identify who they are and what their needs are, based on evidence

What the job involves

Shaping the future of our subscriptions – defining the vision and implementing a clear strategy to meet business goals and user needs, with objectives and measurable key results
Developing subscriber lifecycle programmes – analysing and optimising how members convert through the funnel (awareness > acquisition > engagement > retention)
Prioritising solutions and opportunities – taking a data-driven approach to prioritise work streams and make decisions
Marketing – working with marketing team to drive conversion through owned media, paid and earned media
Product management – working with third party development teams to improve our digital products
Key account management – managing relationships with volume customers to scale subscriber acquisition
Project management - ensuring requirements are clearly defined, prioritised, and delivered on time, working closely with internal and external teams
User research – engaging directly with members and partners to build an understanding of what makes a great experience for members and partners, and how we can improve it
Analytics & reporting – ensuring key stakeholders are kept up to date, defining KPIs and compiling regular reports

Application process

Apply via Otta (CV and cover letter)
Applications close: 28 April 2022
Start date: ASAP

Salary benchmarks

Our take

Knife & Fork Media is a London-based hospitality media business that owns CODE Hospitality and The Good Food Guide. CODE Hospitality started life in 2013 with the publication of the CODE Bulletin, a weekly round-up of news, insight and opportunities across the industry. Now read by more than 50,000 hospitality professionals every Monday morning, it has been joined by the CODE app, a perks platform exclusively for people working in the industry.

In 2021, The Good Food Guide joined the fold after ceasing publication under Waitrose during the pandemic. This heritage publication was founded by Raymond Postgate in 1951 to raise the standard of British cooking and the enjoyment of eating out, and for the past seven decades has remained true to its principals of impartial, trusted reviews using an extensive reader network and expert anonymous inspections.

Under Knife & Fork Media, the publication is being brought into the digital age with an app-based version of the Guide alongside online editorial, a weekly newsletter and member benefits. Given the highly digitalised news consumption of today, this is intended to help the publication reach a wider audience.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Company benefits

CODE Hospitality membership
£100 training budget per year (opportunity for more subject to business case)
25 days holiday plus bank holidays and Christmas break
Birthday off
Employer pension contribution
2x charity days and 2x work in industry days per year
Cycle to work scheme
Help @ Hand (remote GP, mental health support, physio)
Invitations to industry dinners and events

Company HQ

Soho, London, UK

Leadership

Adam Hyman

(Founder and CEO)

Ex-chartered surveyor with a passion for the hospitality industry.

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