Digital Product Marketing Associate, Well

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus)
• 2-4 years of relevant marketing experience, with a strong focus on demand generation, growth marketing and event strategy - in the digital health or employer benefits space
• Proven experience managing social media channels, with an understanding of B2B social strategies
• Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud)
• Basic understanding of website content management systems (e.g., WordPress, Webflow)
• Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager) is a plus
• Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Creative thinker, always open to trying innovative and unique marketing strategies
• Desire and ability to succeed in a demanding, creative, and entrepreneurial environment

Desirable

• We are seeking a highly motivated and detail-oriented Digital Product Marketing Associate to join our growing product marketing team. In this pivotal role, you will be instrumental in executing our digital marketing strategies across various channels to drive awareness, engagement, and adoption of our B2B wellbeing solution.
• You will work closely with product, sales, and content teams to ensure a consistent and compelling brand message that resonates with HR leaders, benefits managers, and other key stakeholders in the corporate wellbeing space.
• The ideal candidate is a self-starter who fosters a collaborative and team environment that supports innovation, creativity, and continuous learning
• Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants
• Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools
• Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health)
• Coordinate execution across email, paid media, social, and events
• Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector
• Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries
• Analyze social media performance and provide insights for continuous improvement
• Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects
• Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance
• Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness
• Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions
• Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients
• Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager
• Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness
• Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate wellbeing
• Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications
• Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals
• Reporting to: Senior Director of Product Marketing