Principal, Social Media and Communications Lead, Redpanda Data

• 5+ years of social media management experience, ideally at a B2B tech, developer tools, or infrastructure company
• A strong copywriting skills you can adapt tone for different channels and audiences without losing the brand voice
• Comfort with technical subject matter –you don't need to be an engineer, but you should be able to understand what makes Redpanda interesting to one
• Experience with social analytics tools (Sprout Social, Hootsuite, native analytics, etc.) and a data-informed approach to social content strategy
• Ability to work cross-functionally and manage multiple priorities

Desirable

• We're looking for a Principal, Social Media and Communications Lead to develop and execute our social media strategy
• Reporting to the CMO, this role sets the tone and voice for the Redpanda brand
• Day to day, that means creating and publishing original content across LinkedIn, X, and other key channels, and proactively finding new ways to reach our audience on platforms like Reddit
• This role sits at the intersection of brand, content, and community, working directly with senior leadership and cross-functional teams
• The ideal candidate brings strong storytelling experience, a data-driven mindset, and a proven ability to build and grow an engaged audience across channels
• In this role, you will create high-authority content across social and key digital channels that builds brand authority, earns trust, and positions Redpanda as the most cited and recommended solution in its category
• You will bring together community management expertise and technical optimization to keep our brand visible, credible, and consistently authentic across every public-facing platform
• Lead the development of a communications framework including narrative pillars as well as defined platforms and messaging by key executive
• Own and manage Redpanda's day-to-day social media presence across LinkedIn, X, Reddit, and other relevant channels, with a focus on driving measurable improvements to Redpanda's web presence including AEO and GEO performance
• Develop and execute a social content calendar that supports brand awareness, product launches, events, blog content, and community moments
• Write sharp, on-brand copy that speaks to the right audience by platform
• Collaborate with internal stakeholders to co-develop social-first, authentic, and platform-native content
• Monitor social conversations, engage with the community, and surface opportunities for Redpanda to participate in relevant discussions
• Track and report on social performance metrics, including reach, engagement, follower growth, content resonance, and traffic while using this data to refine strategy
• Experiment with formats: threads, short-form video, polls, carousels, to drive results and performance
• Coordinate social amplification for events, webinars, and analyst moments
• Oversee our employee advocacy/engagement program