Lifecycle Marketing Strategist, Blend

Salary not provided

Pay range for this position is $50 - $60 per hour

Excel

Senior and Expert level

Chicago

More information about location

Office located in Schaumburg, IL

Business performance data & analytics

Be an early applicant

Business performance data & analytics

501-1000 employees

B2BArtificial IntelligenceAnalyticsSaaSData Analysis

Be an early applicant

Salary not provided

Pay range for this position is $50 - $60 per hour

Excel

Senior and Expert level

Chicago

More information about location

Office located in Schaumburg, IL

501-1000 employees

B2BArtificial IntelligenceAnalyticsSaaSData Analysis

Company mission

To help advance our understanding of our customers and business performance.

Job

Company

Role

Who you are

5+ years of experience in customer lifecycle strategy, card marketing, portfolio strategy, or related fields
Deep familiarity with private-label and co-brand credit card products, EMOB strategy, or customer onboarding programs
Strong business acumen, strategic thinking, and comfort managing large, complex, multi-portfolio initiatives
Advanced analytical skills, with the ability to synthesize complex data into actionable business insights
Strong PowerPoint storytelling capability and experience presenting to senior leaders/C-suite
Proficiency in Excel; familiarity with data integration concepts a plus
Exceptional communication, cross-functional partnership, and leadership skills
Experience designing scalable frameworks and driving organizational adoption
Bachelor’s/University degree, Master’s degree preferred

What the job involves

We are seeking a Customer Lifecycle Marketing Strategist to contribute to next level of growth and expansion
Duration: 12 -month consulting project
The Customer Lifecycle Strategist will assist in leading a high-visibility, enterprise-wide initiative focused on assessing and improving Early Month on Book (EMOB) strategies across all private-label and co-brand credit card portfolios
This role is responsible for synthesizing portfolio insights, identifying best practices, and designing a unified, scalable EMOB framework to strengthen early customer engagement, improve activation and spend behavior, and support long-term portfolio performance
This work is considered an “alpha” priority that may include frequent interaction with leadership
Lead the cross-portfolio evaluation of EMOB performance, communication strategies, activation drivers, and early engagement patterns
Identify commonalities, gaps, and best practices across portfolios and translate findings into a standardized EMOB strategy
Conduct detailed market and competitive analysis to benchmark internal performance and inform strategic recommendations
Develop executive-ready presentations and storytelling materials that communicate insights, recommendations, and framework design
Partner closely with Marketing, Product, Risk, Analytics, Operations, Legal, and Technology to validate feasibility and ensure strategic alignment
Drive cross-functional collaboration, secure stakeholder buy-in, and support adoption of the new enterprise EMOB framework
Oversee strategy development, project plan execution, dependencies, and progress reporting at the senior leadership level
Guide experimentation and testing strategy to validate key EMOB levers across multiple products
Document best practices, frameworks, and process standards that will scale across all portfolios

Our take

As large enterprises digitise at increasingly complex rates, data solutions and advanced analytics are becoming increasingly vital services. Bled360 is a data science solution provider helping these companies leverage the data they harness in transformative ways.

Consisting of data scientists and engineers, the company aids large enterprises in machine learning operations, AI integration and data governance. Overall, it helps to boost the efficiency of data usage.

Blend360 has also been strategically growing through the acquisition of SMEs, in part funded by its 2022 Growth Equity investment. Companies it has acquired include FutureproofAI, enhancing its service offerings and customer base. Its acquisition of Montevideo Labs also enhances its position in LatAm regions.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (4.1)

Company

Company HQ

Town Center, Columbia, MD

Leadership

Patrick Hennessy

(CEO & Co-Founder)

Previously Managing Director at Whitegate Capital Partners, Advisor to the CEO at Merkle and Vice President at Cornwell Data.

Tim Berry

(Co-Founder)

Previously President of Merkle Europe, Senior Director of Rapp Collins Worldwide and Senior Manager at AT&T.

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