Senior Customer Marketing Manager, deepwatch
$140-178k
+ Stock options
Managed cyber security solutions
Be an early applicant
Managed cyber security solutions
201-500 employees
Be an early applicant
$140-178k
+ Stock options
201-500 employees
Company mission
To serve its customers and protect their networks, everywhere, every day.
Role
Who you are
- Have a Bachelor's degree in a relevant field such as Marketing
- Possess 5-7+ years of' experience in customer marketing or product marketing of enterprise software or technology offerings, cybersecurity experience is preferred
- Have proven experience with technical products and developing customer messaging to create compelling stories
- Have demonstrable content creation skills
- Have very strong written and presentation communication skills
- Demonstrate a proven track record of working independently with the ability to both lead and participate in projects
- Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP and/or SIEM technologies
- Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc.)
- This position will have access to customer data and as such is subject to International Traffic in Arms Regulations (ITAR). Upon application, candidates will be asked to confirm that they are a U.S. Person as defined by the following:
- A citizen of the U.S.
- A lawful permanent resident of the United States
- A person admitted to the United States as a refugee; or
- A person that has been granted asylum by the United States government
- The intent of this requirement is not to verify employment eligibility overall, but to ensure compliance with import/export regulations. If you do not meet these requirements, we encourage you to apply for other open roles at Deepwatch
What the job involves
- Deepwatch is seeking a Senior Customer Marketing Manager responsible for defining, executing, analyzing, and managing the post-sale customer journey with a focus on driving customer engagement, increasing customer value realization, reducing customer churn, and improving advocacy
- The Senior Customer Marketing Manager reports to VP, Marketing and acts as a partner to Deepwatch sales and operations teams to drive customer evangelism and will work closely with product marketing, customer success to create a great on-going customer experience
- This person will support customer marketing campaigns and develop a community of Deepwatch advocates
- Map and manage the customer journey, aligning measurable marketing efforts to drive adoption and value realization
- Maintain and grow the Deepwatch Guardian Advocacy Program (our customer reference program)
- Build specific programs and initiatives to drive customer engagement across Gartner Peer Reviews, G2.com, Trust Radius, etc
- Support customer on-boarding and develop a new customer tool kit for easy transition
- Support customer communications across Deepwatch including weekly threat intelligence reports, new content outreach, etc
- Manage and write customer case studies, secure customer references, quotes, and customer testimonials (video or written)
- Drive content and planning for customer advisory board meetings and other customer events together with Corporate Marketing, Product Marketing/Management
- Assist in managing/owning corporate and customer events including industry trade shows, CABs, SKO, and channel partner events
- Secure content for and write monthly customer newsletter
- Serve as a role model of Deepwatch’s Core Values and coach and encourage others to model these values
- Embody the Deepwatch Leadership Attributes of ownership, delivering results, hiring & developing the best talent in the industry, having backbone and ability to disagree and then commit, and earning trust
Our take
With increased digital transformation and cloud adoption, businesses have ever-more complex systems to protect, making it harder to ensure everything remains cybersecure. Deepwatch supplies Managed Detection and Response (MDR) solutions, combining its technology and expertise to optimize protections for its clients, mitigate risk, and improve security outcomes.
Grasping the need for greater security for digital platforms, applications, and data, Deepwatch has built a cloud SecOps platform, upon which its services run. Its managed services are tailored to the requirements of each individual client, and involve a team of security experts collaborating with the business to gain an in-depth knowledge of their security requirements and specific areas of risk to target.
Competition for Deepwatch comes from companies such as Paladion, Crypsis, and ExtraHop. However, the demand for managed cybersecurity solutions is growing and - given there is a general cybersecurity skills shortage - security management companies like Deepwatch are becoming increasingly necessary. Funding raised by the company will allow it to grow to meet this demand, by accelerating innovation and development, and expanding its partner ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2023
$180m
LATE VC
Oct 2020
$53m
SERIES B
Total funding: $256m
Company benefits
- Insurance plan options, including 100% employer premium contributions and HSA contributions for certain coverage
- Employer paid Life Insurance, Short-term and Long-term Disability, and Employee Assistance Program
- Supplemental coverage options
- Holistic employee Wellness program
- Flexible Time Off
- Paid Parental Leave
- Stock Options
- 401k with company match
- $200 Monthly reimbursement for Cell/Internet
- Annual recognition awards
- Spot bonus awards
- Employee and Customer Referral Bonus Programs
- Annual credit to Deepwatch Swag Store
- Professional Development Allowance: $3,000 in your first year and $6,000 annually thereafter
- Formal Leadership Development Program
- Employee-driven, company-wide Mentoring Program
- Paid time off for volunteering and voting
- Support for company-wide initiatives, such as Stem for Her and local initiatives like Feeding Tampa Bay
- Sponsored Employee Affinity Groups, including Women of Deepwatch, BIPOC, and DW Veterans
- Annual Company Kick Off Event, Monthly All Hands calls, cross functional initiatives, social events, interactive wellness programs, and department offsite meetings
- Peer Recognition Program (Radical Performer)
Company HQ
Carver City-Lincoln Gardens, Tampa, FL
Leadership
Charlie Thomas
(Founder & Chair)A serial entrepreneur, Charlie has led and grown four different startups to market values from $25 million to over $1 Billion with four exits and an IPO.
John DiLullo
(CEO)Board Member at D-Wave and Board Advisor at Tetrate. Was previoulsy CEO at LiveVox and Lastline.
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