Director of Search Engine Optimization, Gametime

• SEO Strategy & Tools: Proficient in Google Search Console, Ahrefs, SEMrush, Screaming Frog, and mobile analytics platforms
• Data Analysis: Strong skills in analytics tools like Google Analytics and Looker, focusing on driving SEO impact on user acquisition and revenue
• Technical SEO: Skilled in HTML, JavaScript, CSS, structured data, and API integrations for search optimization
• Collaboration: Ability to work effectively with cross-functional teams, including product managers, engineers, and marketers
• Communication: Excellent leadership and communication skills to influence and guide teams toward shared objectives
• Critical Thinking: Strong problem-solving abilities, particularly in competitive and fast-paced environments
• Proactive Approach: Constantly identifying growth opportunities and implementing data-driven solutions
• Strategic Thinking: A leader who can balance long-term goals with short-term tactical execution
• Innovative Leadership: Ability to remain updated on technical SEO trends and implement new strategies to stay competitive
• Education: Bachelor’s degree in Marketing, Computer Science, or a related field
• Experience: 8+ years in SEO, with at least 4 years in a leadership role, preferably in the e-commerce, marketplace, or mobile app space
• Certifications: SEO or digital marketing certifications are a plus

Desirable

• The Director, SEO is responsible for leading the organic search strategy to enhance the Gametime experience
• This role plays a crucial part in driving customer acquisition and revenue growth through improving organic search visibility across major search engines
• The ideal candidate will demonstrate strong strategic thinking, hands-on leadership, and technical expertise to optimize SEO performance and achieve long-term business goals
• Develop & Execute SEO Strategy: Lead the SEO strategy to scale high-quality organic traffic, improve search engine visibility, and establish SEO as a key revenue driver for the business
• Opportunity Assessment: Identify and execute growth opportunities through keyword research and applying on-page, technical, and off-page SEO tactics
• Content & Link-Building Strategy: Develop a scalable and relevant content strategy that provides guidance to higher intent purchasers and partners with marketing and engineering teams
• Cross-Functional Collaboration: Ensure SEO requirements are integrated into product development by collaborating with Product, UX/UI, and Engineering teams
• SEO Performance & Analytics: Leverage data-driven insights to optimize performance, develop dashboards, and report on SEO metrics such as traffic, rankings, and conversions
• Technical SEO Leadership: Conduct regular technical SEO audits and manage aspects like site architecture, crawlability, and indexation
• Competitor Analysis: Monitor and analyze competitors’ SEO strategies, ensuring the company’s approach remains competitive
• Testing Strategy: Execute A/B testing and split testing on landing pages to validate SEO effectiveness and drive user engagement
• What Makes You A Gamechanger?
• Achieving significant increases in organic search traffic and conversions
• Successfully developing and implementing scalable SEO strategies that drive revenue growth
• Ensuring technical SEO improvements through audits and leading cross-functional collaboration for SEO integration