Senior Account Director, Brandwatch
$140-280k
Digital consumer intelligence company
Job no longer available
Digital consumer intelligence company
1001+ employees
Job no longer available
$140-280k
1001+ employees
Company mission
To build a new kind of enterprise intelligence that helps marketers find smart, fast, insightful answers at scale and at speed.
Role
Who you are
- Bachelor's degree
- Minimum of 5-8 years Enterprise Sales/Business Development/Account Management experience targeting the PR, communications and/or marketing industry
- Interest in being well compensated for securing and growing revenue
What the job involves
- Reports to title: VP of Enterprise Account Management
- This Senior Account Director role will help grow revenue nationally, working closely with the Brandwatch sales teams to ensure we are supporting our top clients across the entire Brandwatch portfolio of solutions
- Generate and close revenue opportunities for the Brandwatch products and services
- Identify and close MultiVu revenue opportunities within existing Cision/PR Newswire’s client base
- Identify and upsell/cross-sell business Brandwatch revenue opportunities and focus on retention of key accounts
- Work independently as an industry expert to build client base and Brandwatch success, managing proposals and negotiations with prospective clients
- Work with local and International Brandwatch reps as subject matter expert to identify business opportunities
- Be the subject matter expert in their sector and assist Brandwatch sellers to identify and close opportunities - answer client questions about products, prices and availability
- Position and present complex solutions including earned and paid media, content creation, and distribution services simply and effectively to clients – conduct sales presentations to a range of prospective clients
- Work closely and gain support and guidance from Brandwatch Strategy Team
- Work with a standardized proposal process to ensure margins are in accordance with company policy
- Understand and promote company services and offerings and lead sector visibility for Brandwatch Services (industry events, etc.)
- Prepare weekly and monthly reports for sales enablement and maintain client records and sales opportunities via SFDC
- Meet or exceed sales goals
Our take
Brandwatch's subscription-based social intelligence service boasts thousands of clients, including Unilever, Whirlpool, British Airways, Walmart and Dell.
The company has pivoted from its initial mission of improving marketers' ROI with social listening to a more ambitious one: 'building a new kind of intelligence'. The pivot comes after its merger with former main rival, Crimson Hexagon and its acquisition by PR and media software company Cision.
The company is positioning itself to help big brands use social data, among many other types, to make deep-acting business decisions. This is opening up an even larger market for its services, with two-thirds of the Forbes 100 companies as clients.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2015
$33m
SERIES C
May 2014
$22m
SERIES B
Total funding: $64.4m
Company benefits
- Medical, dental, vision
- Life & disability insurance
- 401(k) with company match
- Laptop
- PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
- Casual work environment with amazing co-workers
- Monthly company events/bonding
- PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
- Casual work environment with amazing co-workers
Company HQ
Brighton, Brighton and Hove, UK
Leadership
Cali Tran
(President & CEO)Previously worked as the company's CCO before becoming CEO. Current CEO of Cision. Former President & CBO of Centerfield, and was President & CEO of Valassis.
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