Marketing Campaign Operations Lead, Headway

• Youave 3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologies
• You are a subject matter expert for operational excellence, have expertise in Marketo, Salesforce, and Iterable
• You are detail-oriented and enjoy managing complex end-to-end processes
• You are extremely comfortable with a broad marketing tech stack
• You enjoy building new, operationally efficient processes from scratch
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives

Desirable

• As Headway’s Marketing Campaign Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack
• You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system
• Please note: We have 2 available headcount for this role, with one focusing on Campaign Operations and the other focusing on Lead Journey. See the descriptions for each role below
• For Campaign Operations, you will:
• Support the marketing team in the technical steps to bring campaigns to life
• Execute the marketing operations roadmap, driving measurable business outcomes
• Support the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)
• Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)
• Create and own internal processes that make our marketing team and campaigns execution more efficient
• Monitor and report on campaigns performance and impact
• For Lead Journey, you will:
• Manage the lead journey, from landing page and lead forms through our marketing and sales tech stack
• Execute the marketing operations roadmap, driving measurable business outcomes
• Optimize workflows for speed to lead
• Manage data enrichment and database hygiene
• Track and optimize lead flow journey and gaps to maximize revenue pipeline efficiency
• Conduct lead form optimization experiments to maximize data capture
• Partner with Revenue Operations to ensure data quality and attribute capture to ensure appropriate routing based on user attributes