Director of Product Marketing, Chime
Spending, Saving and Investing
$199-275k
+ Bonus + Equity
Work from home Fridays
4 days a week in office
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$199-275k
+ Bonus + Equity
Work from home Fridays
4 days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- 10+ years of experience in product marketing or related roles (e.g., growth, strategy)
- 7+ years of experience leading and scaling high-performing teams
- Proven track record of owning end-to-end go-to-market strategy for products or features
- Strong expertise in positioning, messaging, and value proposition development
- Experience partnering closely with Product, Growth, Brand, and Analytics
- Ability to translate complex product capabilities into clear, compelling customer narratives
- Strong analytical mindset with experience using data to inform strategy and measure impact
What the job involves
- We are hiring for a Director of Product Marketing to lead go-to-market strategy across our Spending, Saving, and Investing product suite. In this role, you’ll define how we position and scale core member experiences—from cards and everyday spending to savings, deposits, and emerging financial products
- You’ll partner closely with Product, Growth, and Brand to shape product narratives, drive adoption, and improve engagement across key member journeys. This role sits at the center of Chime’s core value proposition, requiring a strong ability to connect product innovation with everyday financial behaviors and deliver clear, differentiated messaging at scale
- Define and lead go-to-market strategy for key products and features, from launch through scale
- Develop clear, differentiated positioning and messaging that resonates with target customers
- Drive alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
- Improve product adoption, engagement, and retention through effective product marketing strategies
- Partner with Product to influence roadmap and feature prioritization based on market and customer insights
- Build and scale a high-performing Product Marketing team, setting clear priorities and execution standards
- Establish frameworks and processes for repeatable, high-quality product launches
Our take
Chime is part of the growing realm of fintech banks and providers, emphasising straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meagre interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $11.6B since its 2025 IPO. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base. That being said, Chime's IPO, rare in a financially uncertain period, proves that it has shifted from challenger to major player.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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