Director of Demand Generation, Procurify
CA$130-148k
Procurement and purchasing software
Be an early applicant
Procurement and purchasing software
101-200 employees
Be an early applicant
CA$130-148k
101-200 employees
Company mission
To give all organizations unprecedented visibility and control over their business spend.
Role
Who you are
- If you’re looking for a place where you can make a real impact alongside a team that raises the bar, you’ll fit right in
- 8-10 years of B2B SaaS demand generation or integrated marketing experience
- Thrives in a high-accountability, results-driven environment — bringing the urgency, resilience, and focus to perform alongside a team that works hard, wins together, and shares in the results
- Proven success driving pipeline outcomes in a mid-market motion
- Proven track record building ABM programs from the ground up, including ICP definition, account tiering, and personalized multi-channel plays across awareness through pipeline
- Experience identifying high-friction, time-intensive demand tasks and designing AI workflows that reduce cycle time while improving consistency and output quality
- Ability to operate strategically while remaining hands-on in a scaling environment
- Experience managing a growing team covering events, social and email marketing
- Strong analytical and operational rigor; comfort with reporting, forecasting, and experimentation
- Deep experience partnering with Sales and RevOps to improve scoring, routing, attribution, and funnel performance
- Maintains a professional and current LinkedIn profile, ensuring it is updated upon joining Procurify to reflect their new role and maintain a consistent company presence
- If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway. We know that feelings of imposter syndrome can get in the way of meeting incredible candidates, and we certainly don’t want those feelings to get in the way of meeting you! We really want to get to know you and why you're great for the role. Please avoid including your picture and age on your resume
What the job involves
- The Director of Demand Generation at Procurify owns the MAL demand strategy and sourced -pipeline across segments, with accountability for MAL, SAL, SQL, and revenue performance
- This role sets the vision and direction for integrated demand programs, translating company revenue targets into scalable, data-driven growth strategies that drive predictable pipeline and accelerate conversion across the funnel
- As a key member of the marketing leadership team, the Director partners closely with Sales, RevOps, Product Marketing, and Digital to align demand investment with business priorities
- This leader builds and develops a high-performing demand generation team, evolves the demand playbook, drives experimentation and innovation (including AI-enabled personalization and automation), and delivers executive-level visibility into pipeline health and performance
- A strategic revenue marketer who operates at both the marketing leadership and operator levels—setting vision, influencing cross-functional stakeholders, and ensuring disciplined execution that drives measurable business impact
- Demand Strategy & Execution
- Own the annual and quarterly demand generation strategy, including program mix, segmentation, budget allocation, forecasting, targets, and expected pipeline impact across segments
- Translate company revenue goals into integrated, multi-channel demand programs that drive predictable MALs, SALs, SQLs, and MAL-sourced pipeline
- Establish and evolve the demand generation playbook, incorporating buyer insights, competitive dynamics, and emerging best practices
- Drive MAL-to-SAL and SAL-to-SQL conversion improvements through segmentation, lifecycle strategy, and close partnership with Sales
- Lead quarterly and annual planning for demand investment, ensuring alignment to business priorities and growth objectives
- Champion disciplined experimentation (offers, messaging, channels, audiences, landing pages), scaling winning programs and sunsetting underperforming initiatives
- Events, Social & Lifecycle Ownership:
- Oversee the integrated events and field marketing strategy, including tradeshows, conferences, webinars, and in-person activations, ensuring strong pipeline impact and ROI
- Guide social media strategy to align with campaign priorities, audience engagement, and demand objectives
- Own lifecycle and email marketing strategy, driving personalization, nurture, reactivation, and conversion optimization across the buyer journey
- Implement advanced segmentation and automation strategies to increase efficiency and performance
- Team Leadership & Management:
- Lead, coach & develop the Events & Social Manager, your primary direct report. The role currently manages one direct report currently, with the opportunity to grow the team as business needs arise
- Manage team priorities to maximize efficiency, output, and strategic impact
- Set clear performance expectations, KPIs, and development plans for team member(s)
- Foster a culture of accountability, experimentation, operational excellence, and cross-functional collaboration
- Cross-Functional & Sales Partnership:
- Serve as the primary marketing partner to Sales and Partner leadership on pipeline targets, lead quality, target accounts, and integrated GTM plays
- Drive joint demand programs with the Partner team to increase sourced and influenced pipeline
- Establish strong feedback loops with SDRs, AEs, and Partner Managers to continuously improve lead quality, follow-up, and conversion
- Identify funnel bottlenecks across MAL → SAL → SQL and design solutions to improve velocity and performance
- Partner with RevOps and IT to implement intelligent automation, scoring enhancements, and advanced attribution to scale personalization and optimize revenue impact
- RevOps, Reporting & Optimization:
- Be a key partner of RevOps for improving lead scoring, routing, attribution models, dashboards, and data quality
- Partner with Director of Performance to report and analyze performance, delivering executive-level insights, forecasts, and action plans
- Manage MAL and tier 2 budget pacing and vendors with a strong ROI mindset
- Success is measured by:
- Generating marketing-sourced and influenced pipeline vs. targets
- MAL, SAL, and SQL attainment v target with improving conversion rates
- Pipeline velocity, forecast accuracy, and program ROI
- Sales satisfaction with lead quality and alignment
- Team performance, development, and execution consistency
- We’ve welcomed team members who were boat captains, funeral directors, swing dancers, competitive gamers, plumbers, and novelists. Everyone has a story and we’re here to embrace them!
Our take
Business spending can be complex and intimidating, and companies often need to navigate multiple platforms. Companies need to find a way to make business decisions that are simple, well informed and ideally all on one platform.
Procurify helps businesses by assisting them to understand and align their organizational spending with their core values and business objectives. The company's procurement software offers a structured method that gains and tracks approvals for spending. The platform organises all purchasing and spend documents, and enhance the information that’s already in the accounting system.
The company is the leading spend management, purchasing, and procurement software platform and is used by hundreds of companies. More than just a platform, Procurity is focused on creating a new way of thinking about finance with that it calls Spend Culture, which helps teams make smarter, more purposeful spending decisions every day.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2023
$50m
SERIES C
Jun 2019
$26m
SERIES B
Total funding: $88.4m
Company benefits
- Remote-first: As a remote-first organization, our team can work anywhere within Canada
- Flexible work hours: We don’t have set hours. You have the flexibility to work on the schedule that works for you and your team
- Unlimited RTO: We know there’s more to life than just work, which is why we offer unlimited Responsible Time Off for all of our team members. We encourage our team to take breaks and unplug
- Health benefits: We prioritize our team’s health and wellbeing. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account
- Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program
- Financial wellbeing: We provide Wealthsimple programs and access to financial advisors to support our team’s diverse life goals
- Training and development: Personal and technical growth are things that we value, so we provide access to Pluralsight, Masterclass, and progressive career matrices
- Tech setup: We make sure our team is equipped with the right tools and tech to set them up for success from Day One
- Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns
- DEI initiatives: We run a diversity, equity, and inclusion roundtable monthly where we host guest speakers and tackle the topics that matter
- Referral program: It’s all about who you know. Our grand prize for our Referral Bonus Program is a bucket list vacation for two!
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Chad Gaydos
(CEO)Previously a President at Total Expert, COO at Talkdesk, and COO and CRO at Skillsoft. They also spent over 18 years at SAP America as the COO of Regulated Industries.
Amy Wang
(CFO)Previously the CFO of Userful and a VP of Finance at Morgan Stanley. They also spent over 4 years at Solium as a Senior Financial Analyst and Assistant Controller.
Jeffrey Hardy
(CRO)Previously spent over 10 years at SAP in various roles, including Global Director of Strategic Markets & Programs and the Global Head of Strategic Sales.
Aman Mann
(Co-Founder & CSO)Co-Founded Procurify in 2012 and served as the CEO until 2025 when they moved to the role of CSO.
Eugene Dong
(Co-Founder & CTO)Co-Founded Procurify in 2013 and has served as the CTO since.
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