Senior Sales Director, Liquid Death
Small Format
$159-199k
Mountain water beverage brand
Job no longer available
Mountain water beverage brand
201-500 employees
Job no longer available
$159-199k
201-500 employees
Company mission
Liquid Death's mission is to make people laugh and get more of them to drink more water more often, all while helping to kill plastic pollution.
Role
Who you are
- 6+ years of experience in Key, Regional, National account management preferably c-store industry
- Passion to win
- Outstanding sales management experience & achievement
- Excellent negotiator & influencer
- Curious. Forward thinker. Owner mentality
- Ability to manage trade budget and spend
- Sound understanding of DSD, Broadline distribution, alternative routes to market
- Proven track record to achieve sales targets year over year
- Self-Starter
- Results Oriented
- Team Player
- Strong organizational & analytical skills. Sound understanding of Nielsen, IRI data
- Excellent presentation skills. Both written & verbal
- Setting, tracking & measuring KPI’s. Measuring progress vs plan
- Field marketing experience/understanding a plus
- Ability to work with cross functional teams across organization to achieve results
- Strong skill set in MS Office suite (Excel, Word, Power Point) Salesforce
- Willingness to travel 50-75%
What the job involves
- Key Account Management (Farmer)/ New Account Penetration (Hunter)
- Analyze data to understand trends at the account & drive business plans to maximize brand opportunities
- Develop and execute strategic sales plans to achieve/exceed sales targets with national & regional retailers across all channels of business and to expand the company’s customer base through new and expanded distribution opportunities
- Responsible for account level sales, trade spend and overall profitability
Our take
With the massive rise in sustainability-focused health products in the last few years, there are certain things we've grown to expect when it comes to brand messaging. As its name suggests, Liquid Death follows none of these unwritten rules - which is exactly why it’s getting noticed.
The company sells a range of canned mountain water beverages, pointing out that aluminum (though still single use) is much more easily recycled than plastic, while also donating a percentage of its profits to anti-plastic non-profits. However, it’s Liquid Death’s heavy metal style branding and aggressive messaging that force it to stand out.
Considering that the company sold over $3 million in merchandise alone in 2021, it’s safe to say that it’s been successful at generating hype. As for actual beverage sales, its place in major stores like 7-eleven, Whole Foods and Target suggests things are going well.
As one of the fastest-growing beverage brands the US has seen in recent times, it’ll be very interesting to see if Liquid Death can sustain its momentum, especially after failing to penetrate the UK market. However, its emerging Unicorn status, investment from influential athletes, and partnerships with music festivals show that it's at least secure in the US market.
Steph
Company Specialist at Welcome to the Jungle
Insights
59% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2024
$67m
LATE VC
Oct 2022
$70m
SERIES D
Total funding: $261.2m
Company benefits
- Fully remote workplace with an office in Los Angeles
- Awesome health benefits including medical, dental, vision, FSA and 401(k)
- Flexible PTO policy
- Be part of the team behind one of the hottest brands of 2021
- Free Liquid Death & merchandise
- An unlimited sense of superiority over your office drone meat bag friends
Company HQ
Los Angeles, CA
Leadership
Mike Cessario
(Co-Founder & CEO)Previously worked in advertising as an Art Director & Creative Director for agencies such Crispin Porter & Bogusky, VaynerMedia, and Humanaut.
Jon-Ryan (J.R.) Riggins
(Co-Founder & Board Member)Was Liquid Death's founding COO, operating in the role before joining the Board of Directors in 2022.
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