Product and Solutions Marketing Manager, LeafLink
$85-150k
Wholesale marketplace for legal cannabis
Job no longer available
Wholesale marketplace for legal cannabis
201-500 employees
Job no longer available
$85-150k
201-500 employees
Company mission
To provide growing cannabis businesses with the tools they need to manage their businesses more effectively and accelerate growth.
Role
Who you are
- Bachelor’s Degree
- 6+ years of Product Marketing experience specific to marketplaces and auction-based advertising platforms, and/or cannabis
- Proven capability to craft compelling brand, solution, and product narratives
- Familiarity with packaging and pricing strategies
- Exceptional presentation and communication skills
- Technical proficiency and/or general knowledge of martech tools such as JIRA, Asana, AppCues, Pendo, HubSpot, Segment, etc
- Data fluency, and hands-on knowledge of analytics tools (ex. Salesforce, Tableau)
- Product Marketing Institute (or other similar) certification
- Ability to thrive at the pace of a startup, and create order out of ambiguity
- Solutions-oriented and self-motivated with a high degree of ownership
- In addition to your sharp marketing capabilities, you’ll bring a set of essential soft skills. You’ll use your ability to execute on the ground, combined with your ability to ‘zoom out’ to understand the macro needs of the industry and business
What the job involves
- LeafLink is seeking a Product and Solutions Marketing Manager to help build the future of B2B cannabis technology. In this role, you’ll own the marketing strategy, storytelling and messaging, and content to support LeafLink’s wholesale cannabis marketplace, as well as our advertising and insights offerings
- This role is a critical component of a large cross-functional stakeholder group: Product, Marketing/PR, Sales, Solutions Consulting, Customer Success, and more. You’ll become a fluent expert in the wholesale cannabis industry and market dynamics, and partner across functions to craft go-to-market strategies and messages
- Create and execute GTM plans for 3 key LeafLink products: Marketplace, Advertising, and Insights
- Collaborate with the broader Marketing team (Campaigns, Operations, PR, etc.) to ensure we’re mapping plans into department objectives, and are hitting our department goals effectively
- Collaborate with Sales, Product, and Leadership to ensure product marketing plans will contribute to the acquisition of company goals
- Develop effective storytelling and messaging that translates the technical capabilities of products into client benefits
- Build and continuously optimize sales enablement kits to arm our GTM teams with presentations, talking points, and collateral
- Translate market feedback internally by monitoring competitive products and shadowing sales calls, and articulating LeafLink’s value in line with these trends
- Develop and own a product marketing reporting package to be shared with company leadership
- You’ll manage through ambiguity with a solution-oriented approach, testing and iterating along the way. You’ll see around corners - anticipating challenges, customer needs, or industry trends - and respond to them in time
- You’ll contribute to growing a healthy, productive, and supportive team culture
Our take
Cannabis is the most widely produced and consumed drug in the world, but until relatively recently this market remained underground. An increasing number of US states, however, are opting to legalize cannabis, opening up a highly lucrative market opportunity that businesses are looking to capitalize on.
LeafLink has cemented its position as one of the major supply chain players in the growing legal cannabis market, connecting suppliers with retailers through its wholesale eCommerce marketplace. Currently, it commands over half of the US cannabis market, as well as having strong VC backing, and surpassing the $1B transaction threshold.
Since 2016, it has helped over 12,000 companies build relationships., process payments, and ship products to retail and it isn't slowing down any time soon. Recently the company acquired Leaf Trade and Dama Financial, putting it in an even greater leadership position within the cannabis industry. Now the company looks set for an even greater future.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Feb 2023
$100m
SERIES D
Jul 2021
$40m
SERIES C
Total funding: $229m
Company benefits
- Healthcare, dnetal, and vision coverage
- 401k plan
- Company equity
- Unlimited PTO + 5 days of Volunteer Time Off (VTO)
- Learning and development stipend
Company HQ
Financial District, New York, NY
Leadership
Artie Minson
(CEO & President)Initially joined LeafLink as COO in 2022 before becoming CEO in 2023.
Salary benchmarks
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