Channel Marketing Intern, GoPro

• Flexibility, curiosity, and ability to work in a multicultural and fast-paced environment
• Ability to focus and follow through priorities and deliver quality results
• Organized, reliable, self-motivated and able to work independently
• Self-motivated, willing to work hard, hands on, collaborative and interested in emerging trends
• Humorous, willing to learn and having a passion for sports, outdoors and travel
• Capable of managing/supporting multiple projects and priorities at the same time within a rapidly changing environment
• Understanding of channel marketing and branding initiatives
• Strong writing and conversational skills and well-versed in PowerPoint and Excel
• Fluent in English
• Sports enthusiasm and technology interest are a plus
• Willing to travel occasionally

Desirable

• The position will assist in the development and execution of Channel Marketing Go-to-Market programs. This role will work extremely closely with the Channel Marketing, Sales, Training and the Integrated Marketing teams to create and execute compelling marketing initiatives
• Work closely with EMEA Channel Marketing and global team members to support go-to-market initiatives and activities
• Support developing and executing strategic GTM & Marketing Programs tied to corporate initiatives for product launch and channel partners
• Work with our marketing and creative teams on campaign requests and briefs
• Perform market analysis and benchmark competition activity at retail and online
• Work in close collaboration with POP management team – displays ordering and tracking, install database update
• Develop and maintain EMEA channel marketing overview files
• Prepare and share monthly EMEA Channel marketing internal and external newsletters
• Help coordinate retail activation tours in close alignment with an external events agency
• Collect qualitative data from merchandising agencies reports, social media and ATL campaigns
• Assist the sales team during launches and promotional periods by maintaining best in class execution with our distribution network (retail website scrubbing, updating product pages…)
• Work closely with the training team to diffuse content to distributors & retailers
• Coordinate product samples pool for the EMEA Channel Marketing team: product forecasting, order processing, product seeding, shipments and inventory management
• Other administration tasks: product asset management, emails, regular reporting