According to Planhat, even though acquiring customers is essential for the initial growth of a company, long-term sustainable growth comes from maximising the lifetime value of existing customers. The Sweden-based but globally remote startup provides a modern customer platform that helps clients analyse insights regarding their target audience, manage workflow and drive customer experience.
Planhat distinguishes itself from other customer success software like Salesforce and Totango through its rapid deployment and easy adoption. The platform provides a range of solutions, from customisable customer health scores to management reporting and CSM team performance. It's been taken up by thousands of teams globally and its corporate customers include the likes of Consensys, Alation and Adenza.
Initially a bootstrapped company, Planhat had already built a significant business by the time it closed its first investment round in 2022. This funding is being used to support the company's growth by scaling its commercial teams, accelerating its R&D and further developing the product.
Freddie
Company Specialist at Welcome to the Jungle
