PR Associate Manager, Away
$75k
+ Eligible for incentive bonus plan and equity
4 days a week in office (Soho, NY)
Luggage for the modern traveller
Be an early applicant
Luggage for the modern traveller
501-1000 employees
Be an early applicant
$75k
+ Eligible for incentive bonus plan and equity
4 days a week in office (Soho, NY)
501-1000 employees
Company mission
To transform travel to inspire people to get Away more and see more of the world.
Role
Who you are
- You have ample PR experience working either at a retail brand or in an agency setting
- You have proven past experience securing high-impact media coverage and building strong media relationships
- You are a creative thinker with the motivation to think outside the box and translate brand goals into smart, proactive PR initiatives
- You are a writer and storyteller, able to craft compelling narratives and communications materials
- You stay up to date on industry and cultural trends, using insights and creativity to support PR strategies that grow brand awareness and strengthen our connection with the community and product
- You are a relationship-builder and can work with a variety of audiences, including internal and external stakeholders
- You have exceptional attention to detail, strong organizational skills, and a proactive approach to problem-solving and multitasking
- You are passionate about the evolving media landscape, the power of storytelling to build brand equity, and transforming travel for all (but that’s a given!)
What the job involves
- We are hiring a PR Associate Manager to join our Brand Marketing team
- This position reports to the PR & Communications Director and takes Away further by driving earned media strategies, high-impact storytelling, and strong relationships across press, talent, and key cultural voices
- You’ll help develop and execute media outreach strategies aligned with brand priorities, identifying opportunities for placements across national, lifestyle, travel, and business media
- You’ll proactively build and maintain strong relationships with key media, influencers, and celebrity/VIP stakeholders
- You’ll assist in planning and executing PR campaigns and product launches, managing timelines, messaging, media targets, and coverage KPIs
- You’ll draft and present regular and ad-hoc PR reports for leadership and cross-functional partners, analyzing results, pulling insights, and surfacing trends to inform future strategies
- You’ll oversee the product seeding and gifting program for media and talent, tracking usage, managing inventory, and reporting on ROI to inform budget and seasonal planning
- You’ll co-lead PR events, press previews, and experiential activations alongside the PR & Communications Director, assisting in managing outreach, guest lists, logistics, and follow-up coverage
- You’ll draft and edit written content including executive Q&As, speaking submissions, award entries, and thought leadership opportunities that elevate the brand voice externally
- You’ll provide general administrative support to the PR team, including preparing briefing documents, coordinating sample shipments and logistics, managing expenses, booking deliveries, and organizing internal hospitality needs
- Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace
Our take
Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a big overhaul, and has survived through both a global pandemic and controversial former CEO.
The company, now headed by co-founder Jen Rubio, spent some time revamping its core business and working on its workplace culture, and has successfully grown its internal infrastructure and retail presence in the last couple of years. In 2022 it partnered with United - its first partnership with a major airline - to provide customers with onboard amenity kits, which represents another step in the company's impressive return to form.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2020
$35m
LATE VC
May 2019
$100m
SERIES D
Total funding: $216m
Company benefits
- Stock options
- Paid Time Off
- Health coverage
- 401(k)
- Family leave
- We provide the conditions for you to achieve remarkable things
Company HQ
SoHo, New York, NY
Leadership
Jen Rubio
(CEO)Trustee of the Whitney Museum of American Art. Previously Head of Social Media at Warby Parker, and Global Head of Innovation for AllSaints.
Salary benchmarks
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