Senior Product Marketing Manager, uberall
Multi-location customer experience platform
Open for applications
Multi-location customer experience platform
201-500 employees
Open for applications
201-500 employees
Company mission
To empower businesses to deliver great experiences to local customers.
Role
Who you are
- This role requires someone who can move confidently between strategy and execution, and who is comfortable owning major initiatives end‑to‑end
- We’re looking for someone with a strong grasp of AI-driven discovery, multi-location marketing, competitive strategy, and customer storytelling
- Someone who can elevate our narrative and help Uberall win in a rapidly shifting market
- 4+ years of Product Marketing experience in B2B SaaS (multi-location, martech, or AI a plus)
- Proven ability to own positioning and narrative development at a strategic level
- Strong track record of leading GTM motions, not just participating in them
- Experience in location marketing, SEO/GEO, or AI-led platforms
- Experience in the US market & ideally players in our competitive landscape
- Experience working with product-led and sales-led go-to-market motions
- Experience enabling global sales teams: bonus for channel or reseller enablement
- Strong competitive analysis skills and experience shaping strategy in competitive markets (US market experience strongly preferred)
- Outstanding written and verbal communication, including the ability to simplify complexity
- Ability to influence cross-functionally and lead in a fast-paced, high-growth environment
- Self-directed, outcome-driven, comfortable with ambiguity and high ownership
What the job involves
- As a Senior Product Marketing Manager, you will play a strategic, cross-functional leadership role shaping where Uberall competes, how we position our products, and how we enable our global revenue teams to win, especially in our core growth markets
- You will be responsible for defining product positioning, influencing product direction, leading high‑impact GTM motions, and architecting the messaging and enablement that drives both acquisition and expansion
- Own the positioning and value narrative for key product areas, including how we differentiate vs. US competitors (e.g., Yext, SOCi)
- Lead the development and refinement of ICP, personas, use cases, and buyer journeys across our portfolio
- Drive competitive intelligence for the areas of the product portfolio you own, and win–loss insights that influence product direction and GTM strategy
- Own full go-to-market planning for major releases, coordinating across Marketing, Product, Sales, Customer Success, and Partnerships
- Translate product capabilities into clear, compelling stories that land across the buying committee
- Build and deliver high-impact sales team enablement: pitch decks, battlecards, talk tracks, ROI storytelling, objection handling
- Enable both direct sales and reseller channels with tailored messaging and rollout plans
- Continually improve enablement effectiveness through data, field feedback, and competitive insights
- Be a primary voice of the customer, bringing insights from customer interviews, usage data, and sales conversations into product roadmap and messaging
- Partner with Product to validate concepts, shape use cases, and ensure roadmap alignment with market needs
- Design and execute cross-sell and upsell programs that drive adoption of our solution
- Partner with Customer Success and Growth Marketing to develop campaigns, lifecycle content, and in-app activation strategies
- Lead the creation of high-value content: one-pagers, competitive briefs, website copy, vertical narratives, case studies, and webinar materials
- Support Uberall’s leadership in emerging spaces like AI search, GEO, and LPO
Our take
Location-based services are now part of our everyday lives, but there are still gaps in the way location information interacts with accurate data. Uberall solves this problem by connecting companies with local customers through search and discovery, engagement and conversion.
Uberall helps brick-and-mortar companies to provide more accurate information about themselves across the apps that customers use to discover them. The company's impressive roster of customers now includes Hyundai, Pizza Hut and Lufthansa, as well as a raft of small- and medium-sized businesses.
This breadth of customer base is testament to the benefits Uberall brings to businesses. The company continues to expand and diversify its services, both through acquisitions and platform development. An important integration with Apple Business Connect is also helping solidify its utility for clients, to place the platform as a top choice into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$115m
GROWTH EQUITY VC
Sep 2018
$25m
SERIES B
Total funding: $175.6m
Company benefits
- Corporate Shopping Discounts
- Dog Friendly Offices
- Home Office / Remote Work
- Language Courses (German & Business English)
- Flexible Working Hours
- State of the Art Hardware
- Personal Development Budget
- LinkedIn Learning & internal training
- Virtual Stock Option Plan (VSOP) and an Equity Plan (ESOP) for all eligible employees
Company HQ
Brunnenviertel, Berlin, BE
Leadership
David Federhen
(Founder & Board Director)Started out as a Strategy Consultant at Roland Berger, and previously founded Returbo.
Florian Hübner
(Founder & President)Previously worked as a Consultant at McKinsey, and founded Berlin Tech Meetup.
Anthony Foy
(CEO)Investor and Board Director at CloudSigma. Formerly CEO at Qredo, Workshare and SkyDox, as well as Group Managing Director at Interxion.
Share this job
View 4 more jobs at uberall