Host Communications Strategy Lead, Airbnb
$155-195k
More information about location
Community marketplace for holiday accomodation
Job no longer available
Community marketplace for holiday accomodation
1001+ employees
Job no longer available
$155-195k
More information about location
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- The ideal candidate will have a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams
- We are looking for a fantastic writer with a sharp eye for messaging and positioning, as well as a deep understanding of email marketing, social, and in-product channels
- 10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus
- Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must
- Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
- Writing samples and/or a portfolio of work to share
- Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
- Experience managing through cross functional teams
- Versed in product strategy, design and development principles and processes
- Managed creative agencies and led creative production
- Conducted, synthesized and applied user insights, research and testing to marketing strategy
- Passion for Airbnb. Experience as an Airbnb Host is a plus
What the job involves
- The Host Communications Strategy Lead will report to the Director of Host Communications
- We are looking for an empathetic and tech-savvy leader to drive communications and go-to-market strategies for global Host-facing campaigns
- This role will be responsible for partnering with key product, policy, platform, customer service (CS), and regional teams to oversee communications and campaigns targeted at Airbnb’s community of hosts worldwide
- The role will serve as a champion for the host perspective inside Airbnb and will help internal teams effectively message new product features and policy decisions to our host audience
- This role will bring together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice
- Own positioning and launch communications plans for new features, products and corporate/community updates
- Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks
- Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc)
- Identify key audiences and segments to focus on, and build plans that support these goals
- Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
- Develop proactive and reactive communications plans
- Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing
- Champion the community and user in all decisions
- Oversee creative collaboration between product design, content strategy, community and marketing teams
- Serve as both an individual contributor and a cross-functional leader
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company values
- Champion the Mission: We’re united with our community to create a world where anyone can belong anywhere
- Be a Host: We're caring, open, and encouraging to everyone we work with
- Embrace the Adventure: We’re driven by curiosity, optimism, and the belief that every person can grow
- Be a Cereal Entrepreneur: We’re determined and creative in transforming our bold ambitions into reality
Company HQ
Showplace Square, San Francisco, CA
Articles
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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