Senior Content Strategist, Zowie

• 5+ years in content strategy and creation, preferably in the B2B SaaS industry
• Demonstrated success in developing and executing strategic content marketing campaigns that drive leads and conversions
• Strong editorial skills, exceptional storytelling, and copywriting abilities, adapting content for various channels and audiences
• General understanding of SEO best practices and experience using analytics tools to measure content performance
• Capability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment
• Strong collaborative skills to work effectively with cross-functional teams

Desirable

• Develop and Execute Content Strategy: Craft a comprehensive content strategy that aligns with Zowie's business goals, focusing on lead generation, brand awareness, thought leadership, and customer engagement
• Cross-functional Collaboration: Work closely with teams across Marketing, Sales, Customer Success, and Product to produce and distribute content that educates and guides prospects through their buying journey
• Content Creation and Management: Create engaging content, including practical guides, whitepapers, case studies, webinars, blogs, and social media posts. Manage the editorial calendar to ensure the timely delivery of high-quality content
• Market and Audience Analysis: Stay informed about industry trends and conduct audience analysis in collaboration with PMMs and Campaign managers to identify content gaps and opportunities for lead gen and thought leadership
• SEO and Content Optimization: Work with internal and external SEO experts to optimize content for search engines and enhance organic traffic
• Performance Analysis: Use analytics tools to assess content performance and contribution to the sales pipeline and adjust strategies to maximize ROI
• Relationship Building: Establish and maintain relationships with eCommerce influencers and partners to broaden content reach and amplify the Zowie brand