Senior Marketing Data Analyst, GitLab
$94-201.6k
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$94-201.6k
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- Strong analytical skills with the ability to frame ambiguous business questions, structure analysis, and translate findings into clear recommendations for marketing stakeholders
- Proficiency in SQL, Tableau (or similar), and Snowflake to build, maintain, and optimize scalable marketing reporting and dashboards
- Experience building and interpreting Product Led Growth (PLG) metrics and funnels and collaborating with marketing operations to build and scale PLG campaigns in a B2B or large B2C environment
- Deep understanding of Google Analytics, Google Tag Manager, and web analytics data to evaluate site performance and suggest optimizations
- Familiarity working with Salesforce and Marketo data and reporting to connect marketing activities to pipeline and revenue outcomes
- Ability to communicate complex analyses in a clear, concise way through presentations, written narratives, and data visualizations for both technical and non-technical audiences
- Comfort working in an all-remote, asynchronous environment, including breaking work into short delivery milestones and using Agile practices
- Alignment with GitLab’s values and openness to applying transferable skills from related analytics, marketing operations, or business intelligence roles
- Experience building DBT models and using Python for complex data analysis is helpful but not required
What the job involves
- As a Senior Marketing Analyst on GitLab's Marketing Analytics team, you'll play a central role in building GitLab's Product Led Growth analytics from the ground up
- As GitLab stands up our PLG motion, you'll help establish the reporting frameworks that inform our go-to-market strategy
- Working in Snowflake, Tableau, Google Analytics, and Salesforce, you'll collaborate with marketing leaders, Product Data Team, and executive stakeholders to answer critical business questions during this transformation
- You'll also help refine our Marketing Analytics handbook and core data infrastructure to document our strategy, processes, and operations are easy to understand and act on in our all-remote, values-driven environment
- Build end-to-end funnel analysis connecting website visits to CRM data and to product usage, establishing new data pipelines where gaps exist
- Analyze complex data sets in Snowflake and other sources using SQL and dbt to uncover insights that inform Product Led Growth and web marketing strategies
- Develop and maintain Tableau dashboards and reports that provide clear, consistent marketing metrics and a strong user experience for stakeholders
- Collaborate with Marketing leadership to scope and deliver ad-hoc analyses, such as identifying high-performing web pages, optimizing the marketing website, and diagnosing funnel performance
- Partner with teams using Google Analytics, Google Tag Manager, Salesforce, and Marketo to ensure data quality, alignment on definitions, and end-to-end visibility across the marketing funnel
- Present findings and recommendations to marketing stakeholders and executive leadership in a clear, compelling way that supports data-driven decisions
- Collaborate with marketing operations on lifecycle campaigns, tracking email engagement into product activation
- Contribute to Marketing Analytics infrastructure including data model improvements and handbook documentation
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalise on the recent trend toward rapid digital transformation and remote working. This trend is expected to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $435m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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