Demand Generation Manager, Employer Direct Healthcare

• The ideal candidate has a strong understanding of B2B demand generation in the benefits or healthcare ecosystem, thrives in a fast-paced environment, and delivers measurable results
• 5+ years of experience in demand generation at a high-growth B2B company, preferably within the healthcare or benefits ecosystem
• Proven track record of developing and executing integrated marketing campaigns that generate pipeline and revenue
• Deep knowledge of lead generation tactics, including digital marketing, ABM/ABX, and SDR alignment
• Experience with marketing automation platforms (specifically HubSpot) and CRM tools (e.g., Salesforce)
• Strong analytical skills, with the ability to measure and optimize campaigns for performance
• Excellent project management and collaboration skills, capable of working cross-functionally to achieve goals
• Travel Required
• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear
• You thrive in a Team Environment. Collaboration is key in innovation and creating change

Desirable

• The Demand Generation Manager will be instrumental in Lantern’s growth strategy, driving marketing programs that generate high-quality leads, nurture prospects, and convert them into pipeline opportunities
• This role will focus on integrating multi-channel strategies, leveraging data insights, and collaborating across marketing and sales to achieve aggressive growth goals
• Design and execute data-driven demand generation campaigns, including digital marketing, email nurturing, webinars, and content syndication
• Develop and optimize full-funnel strategies that attract, engage, and convert qualified leads into pipeline opportunities
• Write and execute outbound email sequences, webinar emails, along with other prospect-facing materials on an ongoing basis
• Work closely with Sales, SDRs, and Partnerships to align marketing efforts with sales goals and improve lead handoff processes
• Collaborate with product marketing to create compelling content and messaging tailored to each stage of the buyer’s journey
• Manage lead scoring, segmentation, and nurturing workflows using CRM and marketing automation platforms (e.g. , Salesforce, HubSpot)
• Monitor and report on performance metrics, providing insights to refine strategies and ensure ROI across campaigns
• Partner with the SDR team to optimize outreach and support account-based demand strategies (ABM/ABX)
• Coordinate with the events team to integrate demand generation efforts into event strategies, ensuring measurable business impact

• Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process