Senior Lifecycle Marketing Manager, SoFi

• 6+ years of experience in lifecycle marketing, CRM, or engagement marketing—ideally in a subscription or membership-based business
• Strong track record of driving measurable impact through targeted, data-driven marketing campaigns
• Proficiency in lifecycle marketing platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and experience with A/B testing and experimentation frameworks
• Strong collaboration skills and experience working cross-functionally across product, marketing, analytics, and technical teams
• Deep understanding of customer lifecycle stages and how to tailor messaging and campaigns to drive behavior at each touchpoint
• Highly analytical with a test-and-learn mindset; comfortable translating data into insights and strategy
• Detail-oriented, organized, and able to manage multiple initiatives simultaneously in a fast-paced environment
• Passion for improving the member experience and making financial services more engaging, personalized, and rewarding

Desirable

• As a Lifecycle Marketing Manager within the SoFi Member Business Unit, you will play a critical role in driving engagement, awareness, and product usage across SoFi Member Benefits, with a dedicated focus on SoFi Plus, our premium membership offering
• You will also lead the lifecycle strategy for SoFi Travel, which provides SoFi members with exclusive travel discounts through external partners
• In this role, you’ll develop and execute data-driven lifecycle marketing strategies that support growth, engagement, and member retention
• You'll work cross-functionally with teams including Product, Product Marketing, Lifecycle Tech Ops, Creative, Data Science, and Business Unit leads to align on shared goals and drive measurable outcomes across the member lifecycle
• Lead the lifecycle marketing strategy for SoFi Plus, focusing on driving member engagement, benefit awareness, and long-term retention
• Own end-to-end lifecycle efforts for SoFi Travel, with a focus on driving first-time use, repeat bookings, and product stickiness
• Develop and launch multi-channel campaigns (email, push, in-app) that guide members through onboarding, product discovery, and re-engagement
• Partner with Engineering, Product Marketing, and Business stakeholders to ensure lifecycle strategies align with broader product and business goals
• Build and maintain the strategy for automated and personalized lifecycle journeys, leveraging member behavior and performance insights to drive relevance and effectiveness
• Manage an experimentation roadmap to test and optimize lifecycle campaigns across all funnel stages—from activation to retention and upsell
• Analyze campaign and channel performance, report on key metrics, and present actionable insights to stakeholders and leadership
• Identify opportunities to enhance the overall SoFi Plus experience through thoughtful, timely, and value-driven lifecycle touchpoints
• Collaborate with the Data Science team to develop reporting frameworks and surface meaningful insights that inform strategy and planning
• Direct priorities and collaborate closely with the Lifecycle Marketing Tech Ops team to ensure smooth and scalable campaign execution