Vice President of Communications, WHOOP
More information about location
Wearable health and fitness devices
Open for applications
Wearable health and fitness devices
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- 10 - 15+ years of communications experience with a deep background in media relations, PR, executive comms, and internal storytelling
- Proven success managing communications for high-growth brands. We are open to communications professionals from many different spaces - healthcare, AI, enterprise, sports, fitness, and even public sector are all sectors that interest us
- Extensive experience leading crisis communications with sound judgment and effective execution
- Track record of securing high-quality earned media placements that shape enterprise narrative, public opinion, and connect the company to relevant discourse and drive awareness and brand credibility
- Comfortable leveraging AI tools to boost productivity and quality
- Excellent writing, editing, and storytelling skills with an editorial mindset
- Confident collaborator with a strong point of view and the ability to work cross-functionally and at all levels of the organization
- Global perspective with experience adapting messaging across diverse audiences and geographies
- Passion for using data and insights to inform communications strategy and measure impact
- High intensity, high humility - approachable, humble, and inspiring
- Passion for the WHOOP mission and an eagerness to build a generational brand
What the job involves
- We’re seeking an accomplished and inspiring VP, Communications to lead the WHOOP global communications strategy across public relations, media engagement, executive communications, policy communications, and internal communications
- You will be responsible for shaping and amplifying the WHOOP voice externally and internally - crafting narratives that resonate with the media, our members, and our global team. As WHOOP expands its impact at the intersection of AI and healthcare, this leader will play a pivotal role in telling the story of our evolution - while continuing to position WHOOP as a pioneer in human performance and healthspan
- This role demands a master storyteller - someone who can shape public opinion and discourse, build meaningful bridges to our members, lead through potential crises with poise, and develop integrated communication strategies that strengthen brand perception and drive business results. You’ll collaborate closely with the Brand, Marketing, Product, Finance, and People & Culture teams to ensure that messaging is consistent, compelling, and aligned with our overall vision and mission
- Lead the development and execution of the WHOOP global communications strategy, ensuring alignment with brand and business priorities
- Manage all external communications efforts including PR, executive communications, international communications, media engagement, and crisis response
- Serve as a trusted counselor to our CEO and other top executives to shape executive visibility and thought leadership
- Build and nurture media relationships to drive high-impact, earned media coverage across global news outlets and health, trade, science, tech, business, lifestyle, and sports publications
- Oversee crisis communications planning and real-time response with clarity, confidence, and control
- Collaborate closely with marketing and product teams to ensure messaging consistency and brand alignment
- Mentor, grow, and lead a high-performing communications team with creativity, empathy, and strategic direction
- Partner with the People & Culture team to drive internal communications strategies that foster culture, connection, and employee alignment
- Represent WHOOP externally as needed, supporting our presence in events, industry conversations, and media opportunities
- Bring a global lens to all communications - understanding cultural nuance and ensuring resonance in international markets
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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