Lifecycle Marketing Manager, Flex
$132-165k
+ Equity
More information about location
3 days a week in office
Flexible rent payment application
Be an early applicant
Flexible rent payment application
501-1000 employees
Be an early applicant
$132-165k
+ Equity
More information about location
3 days a week in office
501-1000 employees
Company mission
To help people pay for the things that matter most.
Role
Who you are
- We are looking for a data-driven Lifecycle marketer with experience optimizing transactional communications who thrives in a high-execution, fast-paced environment
- You are a strong cross-functional collaborator and are comfortable balancing strategic planning with hands-on execution
- If you are highly organized, action-oriented, and passionate about creating seamless customer experiences, this role is for you
- 5+ years of experience in CRM or lifecycle marketing email and SMS campaign management, preferably in a highly regulated industry (e.g., FinTech, HealthTech)
- Proven experience managing campaigns across multiple channels (email, SMS, push) from creative development through execution, with a strong focus on A/B testing and continuous optimization
- Proficiency with email and SMS marketing platforms (Braze preferred), A/B testing tools, and analytics software. Comfort with segmentation logic and campaign QA
- Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement
- Strong executor, able to move projects forward independently and with minimal oversight
- Experience with building AI-assisted approaches for repeatable work (segmentation, QA, drafts, analysis), with sound judgment on when to rely on AI output versus apply closer human review
- Highly collaborative, with the ability to work cross-functionally with marketing, product, data, and compliance teams. Demonstrated ability to influence cross-functional stakeholders
- Creative, innovative thinker with a passion for optimizing user experience through digital communication channels
- Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications
What the job involves
- As a Lifecycle Marketing Manager at Flex, you will play a critical role in driving business growth by overseeing transactional communications with our customers, ensuring a seamless experience using Flex
- You will own and optimize product-led messaging within the customer lifecycle (e.g., payment confirmations, reminders, status updates), and multi-channel campaigns (email, push, SMS) to ensure customers understand and can successfully use Flex
- You will oversee a high volume of unique campaigns across segmented user journeys to drive engagement, enhance customer satisfaction, and improve retention
- You’ll collaborate closely with Product, Marketing, Strategy, Compliance, and Customer Support to align messaging with product updates and customer needs while ensuring regulatory compliance
- Transactional Communications Ownership: Maintain and optimize transactional communications (payment confirmations, reminders, status updates, and related product-led messaging) to ensure a seamless customer experience across product and owned channels (email, SMS, push)
- End-to-End Campaign Development: Own the full lifecycle of communications — strategy, messaging, campaign development, and automation — across segmented user journeys, without relying on a dedicated creative team
- Performance Analysis & Optimization: Track and analyze campaign performance to identify opportunities that improve customer engagement, retention, and overall communication strategy. Run a structured A/B testing agenda and translate results into concrete next steps
- Cross-Functional Collaboration: Partner closely with Product, Marketing, and Compliance to support new product launches, regulatory compliance requirements, and customer experience enhancements. Act as the go-to voice on transactional comms in cross-functional conversations
- Critical Incident Response: Execute real-time communications to support critical incident resolution during the rent cycle, including occasional on-call support during nights and weekends
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- Medical, Dental & Vision: Your healthcare will be available from Day 1— giving you immediate peace of mind — with best in class coverage and options.
- Parental Leave: Step away with paid time off to focus on family and life’s newest chapter.
- NYC HQ: Collaborate in our lively New York headquarters, with new office space on the way!
- 401(k) Retirement Savings: Plan ahead with our 401(k) program to grow your future. And starting early 2026, employees will be eligible for a company match!
- Flex Giving: Flex Giving empowers employees to support local nonprofits advancing housing stability in the communities we call home.
- Employee Assistance Fund: Confidential financial support to teammates facing unexpected hardships or emergencies.
- Hybrid Work Policy: Work flexibly from home, with in-person collaboration and events that matter.
- Unlimited PTO + Holidays: Take the time you need— whether that’s a vacation, recharge, or simply a long weekend
- Free Flex Subscription: As a Flex employee, you'll have full access to our services without charge.
- GrubHub Credit: Enjoy meal credits while in the office, so you’re fueled for the workday ahead.
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(Co-Founder & CEO)Prior to co-founding Flex in 2019, Shragie co-founded Boundless Reality. They graduated from Yeshiva University in 2015 with a Bachelor's Degree in Finance.
YeTong Shao
(Co-Founder)Prior to co-founding Flex in 2019, YeTong co-founded Boundless Reality alongside Shragie. They graduated from the University of Chicago with a Bachelor's Degree in Mathematic & Economics.
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