Lifecycle Marketing Manager, Flex
$132-165k
Flexible rent payment application
Posted today
Flexible rent payment application
501-1000 employees
Posted today
$132-165k
501-1000 employees
Company mission
To help people pay for the things that matter most.
Role
Who you are
- 5+ years of experience in lifecycle marketing email and SMS campaign management, with a focus on A/B testing and customer communication optimization
- Proficiency with email and SMS marketing platforms (Braze preferred), A/B testing tools, and analytics software. Comfort with segmentation logic and campaign QA
- Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement
- Experience with building AI-assisted approaches for repeatable work (segmentation, QA, drafts, analysis), with sound judgment on when to rely on AI output versus apply closer human review
- Proven track record in driving acquisition, retention, and reactivation through targeted messaging and segmentation
- Highly collaborative, with the ability to work cross-functionally with marketing, product, data, and compliance teams. Demonstrated ability to influence cross-functional stakeholders
- Creative, innovative thinker with a passion for optimizing user experience through digital communication channels
- Experience working in risk or regulated industries (financial services) preferred
- Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications
What the job involves
- Email & SMS Campaigns: Manage the campaign lifecycle from concept through implementation, monitoring, and optimization. Design, build, and implement both marketing email and SMS campaigns with a focus on driving engagement and sign ups
- Creative & Content Development: Develop compelling, high-converting email and SMS creatives. Ensure messaging aligns with brand voice, resonates with target audiences, and is optimized for engagement across different segments. Continuously test and refine content based on performance insights
- A/B Testing, Optimization & Customer Segmentation: Lead the execution of A/B testing initiatives to continuously improve email and SMS performance (open rates, CTR, conversions) and ensure the highest level of customer engagement. Leverage data to segment audiences for personalized messaging. Develop strategies for customers based on historical behavior, lifecycle stages, and product interaction
- Collaboration & Cross-Functional Engagement: Collaborate with internal teams (creative, content, sales, etc.) to ensure marketing campaigns are well-supported and executed efficiently. Align messaging with company goals, ensure consistency, and deliver a seamless user experience across all communication channels
- Innovation & Strategy: Lead the planning, coordination, and execution of marketing campaigns, ensuring alignment with overall business goals and objectives
- Bring fresh, creative ideas to the table for optimizing customer communication. Use data-driven insights and industry trends to craft innovative email/SMS marketing strategies that improve customer engagement and app traffic
- Escalation Management: Oversee escalation processes for any issues that arise during the campaign, ensuring smooth execution and timely resolution. Coordinate feedback loops, ensuring any adjustments needed during the campaign process are swiftly addressed
- Reporting & Analysis: Track and analyze campaign performance. Report on campaign performance, providing insights and actionable recommendations for continuous improvement. Use analytical tools to evaluate campaign success and track key metrics like conversion rates, ROI, and customer engagement
- Regulatory Compliance: Stay up-to-date with federal regulations and ensure all marketing and transactional communications adhere to relevant legal and industry guidelines (e.g., TCPA, GDPR, CAN-SPAM)
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- Medical, Dental & Vision: Your healthcare will be available from Day 1— giving you immediate peace of mind — with best in class coverage and options.
- Parental Leave: Step away with paid time off to focus on family and life’s newest chapter.
- NYC HQ: Collaborate in our lively New York headquarters, with new office space on the way!
- 401(k) Retirement Savings: Plan ahead with our 401(k) program to grow your future. And starting early 2026, employees will be eligible for a company match!
- Flex Giving: Flex Giving empowers employees to support local nonprofits advancing housing stability in the communities we call home.
- Employee Assistance Fund: Confidential financial support to teammates facing unexpected hardships or emergencies.
- Hybrid Work Policy: Work flexibly from home, with in-person collaboration and events that matter.
- Unlimited PTO + Holidays: Take the time you need— whether that’s a vacation, recharge, or simply a long weekend
- Free Flex Subscription: As a Flex employee, you'll have full access to our services without charge.
- GrubHub Credit: Enjoy meal credits while in the office, so you’re fueled for the workday ahead.
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(Co-Founder & CEO)Prior to co-founding Flex in 2019, Shragie co-founded Boundless Reality. They graduated from Yeshiva University in 2015 with a Bachelor's Degree in Finance.
YeTong Shao
(Co-Founder)Prior to co-founding Flex in 2019, YeTong co-founded Boundless Reality alongside Shragie. They graduated from the University of Chicago with a Bachelor's Degree in Mathematic & Economics.
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