Senior Customer Intelligence Analyst, Roku
$127.5-170.4k
+ Equity awards
More information about location
4-5 days a week in office
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$127.5-170.4k
+ Equity awards
More information about location
4-5 days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 3+ years of experience in a business analyst, customer analyst, or similar analytical role, with a strong track record of driving measurable business impact within a consumer technology, subscription, or streaming environment
- A strong grasp of business dynamics and how analytical insights translate into strategic value and decision-making
- Strong hands-on proficiency in SQL for data extraction, manipulation, and analysis
- Expertise in data visualization tools such as Tableau or Looker, with a demonstrated ability to create impactful and user-friendly dashboards and reports
- Experience applying AI tools such as LLM-based code assistants to enhance analytical efficiency and optimize workflow
- Exceptional ability to communicate complex analytical findings and strategic recommendations clearly and persuasively to diverse audiences, including senior leadership
- A natural curiosity for understanding customer behavior, market trends, and identifying new opportunities and risks through data
- A collaborative working style and ability to work effectively with cross-functional teams, including product, marketing, engineering, and data science
- A Bachelor's or Master's degree in Business Analytics, Economics, Statistics, Computer Science, Marketing, or a related quantitative field
What the job involves
- The Content Platform & Intelligence team builds the pipelines, tooling, and intelligence that power Roku's global Sports, Live, and VOD experiences
- We ingest and enrich partner catalogs at scale, ensure rights-accurate availability, and feed core platform experiences like Search, Browse, and Recommendations. We obsess over metadata quality, reliability, and performance so viewers can seamlessly discover and watch what they love
- Roku is seeking a highly analytical and commercially minded Senior Customer Intelligence Analyst to join the team
- This role is ideal for a strategic thinker who is passionate about unlocking customer behavior insights and translating them into tangible business impact. You will excel at analyzing data, developing compelling narratives, identifying key opportunities and risks, and presenting clear recommendations that influence strategic decisions and shared roadmaps across the organization
- While you will possess a strong technical foundation for data manipulation and analysis, your primary focus will be on delivering high-impact insights and driving business outcomes
- You will also champion analytical efficiency, leveraging cutting-edge AI tools to optimize your workflow
- This is a unique opportunity to shape customer strategy and contribute to Roku's growth by turning complex data into actionable, decision-ready outputs
- Partnering directly with Customer Intelligence and Retention leaders to define key business questions, translate them into analytical problems, and deliver decision-ready insights
- Owning the full analytical lifecycle from scoping business challenges and defining success metrics to extracting and manipulating data using SQL, performing deep-dive analysis, synthesizing findings, and delivering compelling data-driven stories and recommendations
- Applying a strong understanding of business drivers and Roku's ecosystem to identify strategic opportunities and potential risks
- Delivering impactful output that goes beyond dashboards, including presentations, interactive reports, and detailed commentaries that drive business action
- Driving stakeholder alignment by clarifying objectives, assumptions, and decision points, and acting as a trusted advisor to ensure analytical outputs are consumable and directly address business needs
- Developing and executing efficient SQL scripts to extract, transform, and analyze large datasets, and partnering with Data Engineering and Research Data Scientists to understand underlying data models and ensure data quality
- Creating dynamic and insightful dashboards, reports, and presentations using tools such as Tableau and Looker that clearly communicate complex findings to both technical and executive audiences
- Actively utilizing AI tools and packages such as Claude Code, Codex, and other LLM-based assistants to automate data extraction, accelerate analysis, and streamline the generation of high-quality analytical outputs
- Understanding and leveraging outputs of advanced analytical models, causal inference studies, and segmentation built by more technical data science teams to drive business strategy
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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