Marketing Manager, Voneus

• Proven experience running multiple parallel hyper‑local campaigns across digital and traditional channels
• Hands‑on operator comfortable writing briefs and copy, reviewing creative, and managing print production
• Strong full‑funnel understanding
• Salesforce Marketing Cloud (or similar enterprise automation) for always‑on lifecycle programs
• Competent across Google Ads/Meta, GA4/Looker Studio, CMS/landing‑page tools, and UTM/QR tracking
• Excellent stakeholder skills; able to align with Field Sales/Telesales and external partners in a fast‑moving environment
• Commercially minded: balances brand and demand to hit revenue goals
• Data‑driven: obsesses over insights, dashboards, and measurable outcomes
• Creative & pragmatic: turns ideas into clear briefs and live ready assets
• Organised & proactive: plans ahead, manages budgets, and meets deadlines
• Team player: collaborates tightly with designers, sales, ops, and agencies

Desirable

• Own and accelerate hyper‑local, multi‑channel marketing that drives high‑intent traffic to our website and converts interest into qualified leads for our Telesales and Field Sales teams
• You’ll run a full 360° mix, from paid digital and email automation to direct mail, leaflets, door‑drops, local events, and community activity and you’ll get hands‑on with content and creative (partnering closely with our Graphic Designer)
• This is a fast‑paced, sleeves‑rolled‑up role with accountability for measurable growth
• Plan & deliver hyper‑local campaigns
• Build integrated campaign plans tailored to specific postcodes/communities, aligning with sales roll‑outs and local network availability
• Activate across paid digital (search, social, display), email, SMS, website, SEO/landing pages, and offline channels (direct mail, leaflets, OOH, local press, community activity)
• Brief, collaborate with, and quality‑control creative with our Graphic Designer; write/iterate copy and CTAs
• Run “always‑on” lifecycle marketing (Marketing Cloud)
• Own Salesforce Marketing Cloud journeys including audience segmentation, triggers, testing, and optimisation
• Operate Email Studio/Journey Builder/Advertising Studio (or equivalent) to keep always‑on programs performing and compliant
• Turn offline into online results
• Use unique URLs, QR codes, tracked phone numbers and UTM tagging to make every leaflet/DM/OOH placement attributable
• Continually improve conversion rate (CRO) on landing pages in partnership with the web team
• Partner management & enablement
• Coordinate agencies and printers; manage specs, bids, proofs, and delivery for print and door‑drop campaigns
• Build local playbooks (offer strategy, message maps, channels, budgets, timelines) that sales teams can reuse
• Analytics, insight & optimisation
• Own weekly dashboards (traffic, CTR/CPC, conversion, CPA/CPL, MQL and SQL rates, local penetration)
• Run test‑and‑learn programs (creative, channel mix, frequency, audience, offer)
• Monitor competitor activity and customer insights to refine proposition and pricing communications
• Governance
• Ensure data quality and permissions in CRM; uphold GDPR and advertising standards
• Manage budgets, forecasts, and post‑campaign reports
• What success looks like (KPIs)
• Website performance: growth in qualified sessions, landing‑page conversion rate, and form submissions
• Improved conversion; increased local market penetration in target areas
• Lifecycle performance: uplift in email engagement, journey completion rates, and re‑engagement
• Offline effectiveness: response/scan rates from DM/leaflets, attributable traffic, and call tracking outcomes
• Sales impact: pipeline contribution and sales driven from hyper‑local campaigns