Marketing Manager, Charlotte Tilbury
12 Month Fixed-Term Contract
More information about location
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- Sufficient Marketing experience gained within beauty or retail and experience working with European retailers
- Experienced in devising and implementing strategic plans with creative flair
- Excellent digital & online marketing skills
- Excellent leadership, team management and communication skills
- Experience of budget and P&L management
- Have the ability to work under pressure and meet deadlines in a timely manner
- Have a flexible, open minded and professional attitude
- Structured and organised
- Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven
What the job involves
- We’re looking for Marketing Manager to join us on a 12 Month Maternity cover FTC. In this role you will create and implement an impactful off & online retail focused marketing strategy, pivoting around changing customers habits and ensure alignment with the overarching business commercial goals
- You will be responsible for 3 markets within Europe and act as the brand guardian for the business and inspire the wider marketing, VM, PR, Commercial & Global team
- Gain and communicate a clear understanding of the markets and customer profiles for Northern Europe, DACH. You will use retailer and market insight to develop retailer-specific objectives & plans tailored to each phase (seed, tease, launch and sustain periods) with a clear focus on customer acquisition & conversion
- In collaboration with PR, VM, Commercial, Retailer + .com & Retail, build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives
- Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating & growing our core franchise
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region to raise total brand awareness & create memorable brand moments
- For new and existing markets, work with local partners to identify partnership opportunities to drive brand awareness and customer acquisition
- Shape and deliver new retailer launches and, where applicable, new market launches in close collaboration with PR, VM, Commercial, Retailer.com and Retail teams tailored to retailers/market needs on time, on target and within budget
- For new Market/retailer launches ensure a robust sustain plan is in place to accelerate growth, maintaining ranking & brand awareness
- Support in establishing clear processes within the EMEA team to ensure a 'world class' delivery is achieved across the region, particularly focusing on cross functional & regional collaboration
- Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders
- Drive the maintenance of the North Europe marketing calendar, feeding back to Global Marketing on regional nuances and opportunities for your markets
- Drive the creation and actualisation of the regional marketing budget as well as oversee forecasting of future marketing activities in line with regional sales targets
- Build exceptional relationships with the retailers’ marketing and PR teams, to ensure the best possible collaboration and execution of marketing activity
- Build collaborative relationships with all internal functions, retail partners and key business stakeholders
- Oversee the delivery of the key priorities of the North Europe Assistant Marketing Managers, providing guidance, support and regular feedback
- Set realistic and achievable objectives via the appraisal process, and regular 121s and team meetings
- Ensure report(s) has full ownership for the development, planning and execution of marketing activities in a defined set of retailers
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
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