ABM Regional Manager, Elastic

• 5-6 years of tried experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
• Experience crafting and delivering successful ABM programs
• Strong ability to partner with sales leaders and translate business goals into marketing strategies
• Confident in driving multi-channel campaigns and executive-level engagement programs
• Experience with platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo
• Comfortable working in a fast-paced, matrixed environment with multiple team members
• Data-driven approach with strong attention to detail and analytical capabilities

Desirable

• We’re looking for a strategic, creative, detailed and highly collaborative Account-Based Marketing Manager to help craft, lead, and scale ABM programs in AMER across priority accounts in key verticals
• This role sits at the intersection of marketing, sales, and customer success, owning high-impact campaigns across 1:1 and 1:few ABM motions, with a focus on senior decision-maker engagement and pipeline contribution
• This is an exciting opportunity for someone who thrives in cross-functional environments, loves combining creativity with data, and is ready to drive personalised programs that fuel significant revenue outcomes
• Design and implement 1:1 and 1:few ABM programs aligned to target account clusters by vertical, stage, and buying group
• Lead account-level planning sessions with sales and customer success teams to define priorities, goals, and campaign timelines
• Personalise messaging, value propositions, and content journeys across channels to influence buying committees
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive experiences, direct mail, email campaigns and more
• Partner closely with global campaigns, partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimisation, and measurement
• Build account-focused and event landing pages using our marketing stack, ensuring alignment with brand guidelines and personalised to key target audience
• Draft compelling, business-value messaging that resonates with CXOs and IT decision-makers, positioning Elastic as a strategic partner in digital transformation
• Develop the paid media strategy for assigned ABM accounts, partnering with internal teams and agency to activate campaigns across platforms such as Demandbase and LinkedIn
• Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences
• Localise and adapt global plays to meet regional, vertical, or account-specific needs while maintaining message consistency
• Own campaign budgets, timelines, and execution across assigned accounts or account clusters
• Define and supervise ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment
• Build dashboards and provide regular performance reporting to team members
• Use insights to continuously refine ABM programs for greater efficiency and scalability
• Support the evolution of ABM playbooks, strategy, and execution tactics
• Work closely with external agencies, design and video teams to ensure the timely request of deliverables for ABM campaigns
• Work with Content Marketing to ensure distribution of materials such as case studies, datasheets, or give-aways to our local sales teams or whenever needed for ABM campaigns
• Work with the Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid), from remote, speakers, agendas, and staff for ABM programs
• Maintain up to date ABM dashboards, campaign trackers, and internal documentation
• Bring creative ideas to the table to drive engagement and innovation in the region