Product Marketing Manager, Coinbase
Developer
$105.4-124k
+ Target bonus + Target equity
The world’s leading exchange for digital currencies
Be an early applicant
The world’s leading exchange for digital currencies
1001+ employees
Be an early applicant
$105.4-124k
+ Target bonus + Target equity
1001+ employees
Company mission
Their mission is to create an open financial system for the world and to be the leading global brand for helping people convert digital currency into and out of their local currency.
Role
Who you are
- Minimum of 2-5 years of product marketing experience for innovative developer-focused software companies, with some experience within the onchain ecosystem
- Foundational expertise in software development fundamentals and a strong understanding of and passion for blockchain technology
- Able to speak the language of onchain developers, from solo developers to mid-sized companies
- Powerful storyteller: written, verbal, and visual
- Demonstrated track record of creating campaigns to build community, deepen engagement & retention
- Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- Outstanding project management skills
- Ability to come up to speed on technical topics quickly
- Ability to form strong relationships with a product team and cross-functional partners
- Self-starter and ability to be ready to roll-up your sleeves and get things done
Desirable
- Experience authoring blogs
What the job involves
- We are looking for a strong PMM to lead the growth of our developer community initiatives. You will be responsible for scaling builder community engagement through social, hackathon / meetups / events, paid, and product GTM campaigns
- With a deep knowledge of the onchain developer audience and developer marketing tactics, you will have the opportunity to expand Coinbase’s brand in the developer ecosystem. This role is critical to the success of our growth ambitions
- Responsible for the development and execution of the Coinbase Developer Platform’s community engagement programs including hackathons, meetups, grant programs, events, paid, and email
- Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics
- Develop and lead successful product launches and marketing/GTM campaigns
- Partner closely with the business development and sales teams to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
- Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
- Measure and report against the performance of product marketing initiatives
- Think big about the future of onchain and how we can bring developers onchain more quickly
Our take
Coinbase allows its users to create their own crypto wallets and start buying or selling cryptocurrencies by connecting with their bank accounts. It also provides a series of merchant payment processing systems and tools that support transactions with many popular websites.
Coinbase has recently made a big push to broaden its services away from consumers and they want to cater services from institutional investors.
Coinbase currently offers one of the largest selection of cryptocurrency assets - over 10,000 but does not allow trading on all of them. The company wisely keeps such offerings to the most stable assets however, the list is always expanding. Coinbase see a much wider adoption of cryptocurrency and tokens in the future, and plan to expand potentially to millions in the future. It speaks volumes to Coinbase's goals of wider global adoption that former UK Finance Minister George Osborne is now an Advisor at the company.
Coinbase's lofty ambitions paid off in it being the first crypto listing on the NASDAQ. The company has weathered several bull and bear runs in the cryptocurrency industry through diversification of its offerings, including wallet-as-a-service technology for crypto platforms, and has acquired healthy coffers of cryptocurrency assets. The aim is to eventually operate independently of the volatility surrounding cryptocurrencies.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Oct 2018
$300m
GROWTH EQUITY VC
Oct 2018
$108.1m
SERIES D
Total funding: $633.4m
Company benefits
- 12 weeks maternity/paternity leave
- Vision and dental care
- Commuter benefits
- Learning and development budget
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Clear Communication - Share information efficiently, improving collaboration and productivity. Practice active listening while. Being candid and kind
- Positive Energy - Be optimistic about the future and determined to get there. Co-create solutions and work together to get there
- Continuous Learning - We view every situation as an opportunity to learn, We value giving and receiving regular feedback
- Efficient Execution - We complete high quality work quickly by working smarter, not harder. We prefer automation over manual work
- Act like an owner: We take 100% responsibility for achieving the mission. We seek to improve all aspects of our company even in ways that are not explicitly part of our job. We run through brick walls.
- Customer focus: We are deeply focused on solving our customers’ problems with technology, by enabling them to acquire, store and use crypto. We strive to be the easiest to use, most trusted and most secure platform. In every decision we make, we ask, “How does this create more value for our customers?”
- Repeatable innovation: We are builders, leveraging technology to improve the world, constantly shipping ideas vs just discussing them. We know that companies must continually reinvent themselves to avoid stagnation. We have a high tolerance for failure, investing 10% of our resources in venture bets that are uncomfortably ambitious
Company HQ
Civic Center, New York, NY
Articles
Leadership
Brian Armstrong
(CEO)Previously founded UniversityTutor.com, also worked as a Software Engineer at AirBnb
Alessia Haas
(CFO)Previously held various head positions, including VP at GE Healthcare, Director at Merrill Lynch and CFO at CIT Bank and Oz Management
People progressing
Joined as a Compliance Analyst, promoted to Compliance Partnerships Senior Associate in 15 months. 2 promotions later, she is now a Financial Crimes & Compliance Manager.
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