Head of Performance Marketing, JustWatch
Cross platform streaming guide
Posted today
Cross platform streaming guide
201-500 employees
Posted today
201-500 employees
Company mission
To connect entertainment fans with their favorite content worldwide.
Role
Who you are
- Unrivalled hands-on knowledge of TikTok, Meta, and Google Media Buying, understanding of Programmatic buying on Smart TVs is a plus
- Disruptive attitude toward our campaign setup strategies
- You are a person who analyses performance, understands the details, and understands the effectiveness of each campaign
- You have a balanced approach to test and learn when it comes to performance marketing
- Marketing background, Quantitative Market Research experience, Information Studies, Computer Science, and Performance at scale
- Years of experience with online marketing setups
- Proven leadership skills
- Great command of English. Any other language (especially German) is a plus
- And a “no bullshit” attitude
What the job involves
- We are looking for a driven Head of Performance Marketing who raises the bar for everyone around them. You build and develop a high-performing team while staying close to the technical core of our campaigns.
- You don’t manage from a distance; you understand the mechanics, challenge assumptions, and continuously push for better results
- What makes this role unique is its scope. You are responsible not only for our in-house performance marketing but also for elevating the work of our 60+ people client campaigns team, powering entertainment campaigns across the globe
- Your mission is clear: use performance marketing to push JustWatch forward. You turn strategy into execution, ensure every investment delivers measurable impact, and help define how performance marketing should work at scale in our industry
- You are the driving force behind all the paid initiatives to further grow the JustWatch B2C platform
- Further build and develop the performance marketing team
- Continuously optimise our campaigns across all major platforms such as Google, Meta, Instagram, TikTok, etc
- Communicate effectively across teams (Campaigns Team, Creative Team, BI and MarTech) to constantly evolve and adapt it to meet the entertainment market's rapidly changing needs
Our take
For years, JustWatch served as a global streaming guide, simplifying the search for shows across platforms like Netflix, Hulu, and Amazon Prime. On top of this, it leveraged user data to run targeted movie marketing campaigns.
However, in the 2020s, JustWatch introduces a significant upgrade. Following in the footsteps of Plex and Reelgood, users can now seamlessly search, access, and receive recommendations from all their streaming services within a single app.
Remarkably, despite minimal external funding since its 2014 inception, JustWatch has expanded into approximately 130 markets with a team exceeding a hundred members. As the streaming services market becomes increasingly diverse and fragmented, JustWatch finds itself in a promising position to capitalize on these developments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
David Croyé
(Founder & CEO)Before founding JustWatch, they were the CMO at retail marketing company Bonial, a part of Axel Springer SE.
Salary benchmarks
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