Sales Director, OpenX
$140.3-165k
+ Bonus & equity
Travel up to 30%
Sell-side platform
Be an early applicant
Sell-side platform
201-500 employees
Be an early applicant
$140.3-165k
+ Bonus & equity
Travel up to 30%
201-500 employees
Company mission
OpenX's mission is to create awesome programmatic marketplaces.
Role
Who you are
- Candidates should have a solid understanding of programmatic advertising and the broader advertising landscape, with experience working at or with the major advertising agency holding companies
- 7+ years of programmatic advertising experience an advertising agency, brand or other ad tech firm
- Solid relationships across marketers, agencies and ATDs and/or previous agency experience working closely with ad tech companies (DSP, DMP, Ad Server, etc)
- Excellent teamwork and communication skills
- Highly organized, with experience successfully managing multiple projects to tight deadlines
- A clear understanding of SSPs/exchanges and programmatic buying fundamentals
- Ability to travel up to 30%
- BS/BA degree required or the equivalent combination of education, training and experience. MBA a plus!
Desirable
- Deep familiarity with ad tech, SSPs, DSPs and the programmatic landscape, as well as with internal org structure at brands, agencies, ATDs and consultancies
- Expansive network of strategic and transactional decision-makers on the buy-side, including brand-direct relationships
- Well-versed in programmatic audience strategy: CRM, CDP, DMP, 1P+2P+3P data, the future-focused people-based marketing landscape, etc
- Programmatic buying experience at an agency, ATD or brand
- Strong executive presence and comfortable presenting to clients of all levels
- A consultative, partnership-minded sales approach
- Ability to lead all aspects of top-tier buyer relationships – truly ‘own’ a book of business
- Excellent problem-solving skills and strong business judgment
What the job involves
- OpenX, the world’s largest people-based advertising exchange, is seeking a Sales Director to join our US Buyer Development team. This individual contributor position will play a critical role in the expansion of the OpenX business with brand advertisers and global ad agencies at a time of hyper growth for our company
- This critical member of the Buyer Development team will have a unique opportunity to influence the direction of the company, cement our position as the foremost identity-focused SSP and truly ‘own’ a set of high-value client relationships
- Building relationships and driving revenue with assigned holding companies, brands, agencies, agency trading desks (ATDs), consultancies and managed service providers
- Working closely with account teams at agencies representing the top 200 global brands to activate private marketplaces
- Developing deals that help advertisers connect with their target audiences and desired inventory across OpenX’s suite of premium publishers
- Prospecting and connecting with potential buyers, deploying a discovery strategy and sales narrative designed to drive Programmatic Direct spend
- Providing ‘ground support’ to strategic deals by driving transactional business and consistent deal-based revenue
- Managing a pipeline of opportunities in Salesforce and providing regular reporting to management on deal progress
- Collaborating with internal stakeholders to deliver to clients the OpenX suite of programmatic and identity-based solutions
Our take
Programmatic advertising - the automatic placement of advertisements typically conducted via the internet and based on a personalised understanding of viewers’ online profiles - has become a vital tool for every business. OpenX provides the infrastructure for this booming industry with their ad exchange platform.
The company is now focused on adjusting its platforms to reflect the values of the modern society it is doing so much to shape. That means accepting tough but fair multi-million dollar FTC fines for data breaches as well as becoming the first ad exchange to go carbon neutral.
The challenge of competing with both ever-changing views on the value and efficacy of programmatic advertising is not a small one. However, OpenX has proven that it is able to innovate with the times. It has deep partnerships across the ecosystem, partnering with Attain in 2022 to enable supply-side targeting for advertisers. It is also expanding partnerships across Latin America and Asia, enabling the company to reach further heights.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2013
$25m
SERIES E
May 2011
$20m
SERIES D
Total funding: $75.5m
Company benefits
- Dental and vision for both employees and their families
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Pasadena, CA
Leadership
Damon Reeve
(Board Director)Previously Board Director at Snowplow Analytics for 3 years and CEO of Authenticated Digital for 4 years. Currently acts as CEO for Ozone.
Scott Switzer
(Founder & Advisor)Previously Limited Partner at FirstMark Capital for 8 years and Advisor at Flybridge Capital Partners for 4 years. Acts as CTO for Ozone.
John Gentry
(CEO)Previously acted as President of Spot Runner, developer of the Malibu Media Platform, an online media exchange that simplifies the buying and selling of television media. Experience as Chief Revenue Officer of Green Dot, the pioneer and market leader in the prepaid debit card industry.
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